Worldwide Partners is pleased to welcome a new partner to the network, DirectionGroup! DirectionGroup is a full stack marketing agency based in Reading in the Thames Valley, often referred to as the UK’s Silicon Valley.
DirectionGroup has been providing IT and technology marketing to clients for more than 35 years, long before Facebook, the concept of Big Data and most other agencies’ staff were born! This longevity has allowed them to grow and evolve alongside the rapidly changing industry. They’ve seen the landscape become more fragmented each year with regards to channels to market. And they have adapted to establish continuity by engaging, not interrupting, creating for the consumer, not the client, and by growing creative, digital, content and martech teams knowledgeable about all levels of the marketing stack into a solidified team with a single offering.
DirectionGroup has an outstanding client roster, including HIVE – British Gas, Fujitsu, Panasonic and Microsoft. Their insight-driven integrated campaign for Fujitsu, “No More Storage Adventures” helped turn audience insights into leads, and made Fujitsu stand out in the busy IT storage space. It also won the Best B2B Strategy/Campaign of the Year in December 2016!
DirectionGroup is looking forward to using the WPI network to bring true regional and global thinking to the table, to help them shape and create ideas that have impact globally, and to offer their clients local support when required.
Get to know with your new partner, DirectionGroup!
May 20 2019
May 20 2019