Worldwide Partners adds 150,000 filmmakers to the network’s global footprint, allowing their agencies to rapidly develop relevant, engaging video to be used throughout digital, OOH, TV and other marketing channels.
DENVER, May 31th, 2018 – Worldwide Partners, Inc. (WPI), one of the largest networks of independent advertising and marketing services agencies with 65 agencies in 40 countries, has partnered with Top Video Talents, a crowdsourcing platform for video creation. Top Video Talents will allow WPI agencies to quickly and efficiently develop high-quality and professional video content to be utilized across marketing channels.
“Top Video Talents is an exciting new initiative for the agency world,” says John Harris, President and CEO of Worldwide Partners, Inc. “Worldwide Partners is blazing a trail where many traditional agency groups are scared to tread. We’re all about harnessing the collaboration and creative power of a global network of innovative, independent agencies. Adding 150,000 independent creative minds can only enhance the effectiveness and value of what we do for our clients.”
The Top Video Talents platform will become a complementary extension of the WPI agencies’ resources. Any WPI agency can leverage Top Video Talents to create fully executed videos, produced by professional and amateur video makers of every ethnicity, orientation, age and attitude. This distinct network of 150,000 filmmakers in 140 countries allows for creative diversity, authenticity and relevant storytelling to match the needs of WPI’s diverse clients across the globe.
WPI agencies can utilize Top Video Talents for a range of creative solutions—short documentaries, 30-second ad spots, 15-second viral videos and multi-location clips to use in traditional commercials—or leverage the platform for ideation from its dynamic and extensive global network
“There are so many ways that the global video crowd can help agencies,” says Jeffrey Lee, CMO at Userfarm. “This pioneering partnership is an important step towards the acceptance of the creative power and commercial value of video crowdsourcing.”
Top Video Talents has been developed jointly since 2015 by BIG Success Paris (member of Worldwide Partners Inc. network) and the world’s leading global video crowd, Userfarm. Together, BIG Success and Userfarm have produced hundreds of videos for clients such as FERRERO, TOSHIBA, ASUS, DANONE, LG, RENAULT, NESTLÉ, and may more.
“We are very proud to be able to help launch Top Video Talents with the Worldwide Partners network,” says Rodolphe Muller, Vice President BIG Success Paris. “After 3 years of success in the French market, we couldn’t keep this incredible source of creativity for ourselves. We’re convinced it will prove a game-changer for other Worldwide Partners agencies, as it has for us.”
For a sampling of creative and video capabilities of Top Video Talents, view a demo below.
About Worldwide Partners Inc.
Worldwide Partners is one of the largest networks of independent advertising and marketing communications agencies in the world, comprised of over 65 independent agencies located in 40 countries across Asia, Africa, Europe, Latin America, the Middle East and North America.
Worldwide Partners Inc. serves as a hub that harnesses the creativity, local expertise and resources of the agencies within the partnership to solve problems for clients on a local, regional and international basis. Global brands including Heineken, Sony, Pfizer, Caterpillar, Las Vegas Tourism, and 3M gain access to best-in-class, entrepreneurially-driven agencies steeped in local knowledge in all markets where they engage Worldwide Partners’ agencies. For more information contact John Harris at firstname.lastname@example.org
About BIG Success
A 100% independent, full-service advertising group, Big Success works on 360° solutions for its clients. It employs 90 people in France, UK, Belgium and NZ. It manages communications for more than 200 brands. It is the No. 1 agency for TV advertising in France, with more than 110 active clients on TV and more than 150 new TV spots every year. For more: contact Rodolphe at: email@example.com
Userfarm is the leading global video platform for brands, publishers and agencies wishing to engage audiences more effectively through high quality video content. Userfarm is a global crowd of talented filmmakers producing thousands of videos every year, about 20% of them in vertical format. These range from clips of just a few seconds for social media to short movies shown at the world’s top film festivals. Through the diverse, authentic story-telling created by our amazing crowd, we connect brands with their fans in many meaningful and entertaining ways. For more: Jeffrey.firstname.lastname@example.org