We’re thrilled to welcome another new partner to the WPI network, Benamor! Benamor is communications agency focused on guiding brands through the ever-changing business ecosystem by aligning marketing and advertising strategies for core business objectives.
The Benamor team is comprised of strategically-focused creatives that believe it’s not who you say it to, because targeting is easy these days. Rather, it’s what you say and when you say it that makes all the difference. Benamor’s creative approach delivers insight and lays the foundation for the right messaging and timing, and then leverages an accelerated growth model that helps enlighten, connect, energize and “make hearts beat” for brands.
“We Know Now” is the prevailing mantra at Benamor, defining their straight-forward yet casual approach to partnering with brands. By maintaining a balance between professional qualification and creative flexibility, they’re able to address up-and-coming topics, cutting-edge technology and new innovations so that clients stay one step ahead of the competition.
“We know Now” has lead many brands to success in health & fitness, retail, fashion and higher education verticals, such as Digicel, Florida International University and OPKO Health to name a few. Their recent campaign for OPKO Health introduced a new, non-invasive prostate cancer screening test–4KScore. The Reflections campaign utilized a series of videos of men having honest conversations with themselves about their options, delivering an important message that resonated strongly with men. This campaign received a 2018 Communicator Award for Communications in the Healthcare Campaign category.
Benamor has a unique history that is rooted in communication. The company was founded in Miami in 1967 as Benamor Typewriters, a typewriter and print production retailer. In 2009, Benjamin Linero, the original founder’s grandson, teamed up with this long-time friend Fernando Galvez to reopen as a full-service advertising and communications agency. Today, Benamor maintains an office in Miami and has a second one in New York City, providing them with first-hand experience of Total Market and cultural diversity due to the size and expansiveness of these two melting pot cities.
Partners and long-time friends Benjamin Linero & Fernando Galvez
Learn more about your new partner, Benamor!