Please help us welcome another new partner to the WPI Network, Propaganda India! Propaganda is a data-driven creative agency. Along with loads of other tech and new age start-ups, Propaganda is based in India’s Silicon Valley, Bangalore. Recently, they opened a new office in the vibrant capital city of Delhi.
Propaganda specializes in building brands online. “A lot of large legacy brands and also newer businesses that want to become brands of tomorrow can’t become who they are if they don’t embrace this new consumer who has changed how he shops, sees, behaves, buys and how fragmented his mind space has become,” said Priya Jayaraman, Founder & Business Director. Propaganda helps businesses decipher the modern consumer and craft communication that connects at every evolving step of the buying journey.
Propaganda’s philosophy is based on a desire to make digital human again. With the rampant digital convergence happening around the world and especially in India, Propaganda is focused on staying true to the core of advertising–insights, human connections and storytelling–while leveraging all the good things digital is able to teach.
They’ve applied this philosophy and approach to numerous well-known and international brands, including Intuit Quickbooks, Andhra Pradesh Tourism (Andhra Pradesh is a new state in India) and the Max Group comprised of Max Healthcare and Max Life Insurance. Their #GiveABeat Campaign for Max Group won a Spikes Asia 2018 Grand Prix award. The award-winning campaign was a music project driven by the percussion of heartbeats, which helped to raise awareness about Congenital Heart Disease in children.
The collaborative power and global reach of the WPI network is what inspired Propaganda “The power of collaboration is universally known. For independents, to stay so and yet collaborate to leverage the best of minds from across the world, I think it’s every agency owner’s dream come true,” Priya shared. ”Brands are looking at the world as a market, with boundary less commerce and traveling made easy. This collaborative approach to working gives the best to our clients and builds value for ourselves.”