April 18, 2019

Partner WE Marketing Group Wins Big at "China Advertising"

Written By: Angie Pascale

China Advertising Magazine, the leading publication for advertising trade in China, worked with Shanghai Advertising Association to co-host the 3-day China Advertising & Brand Conference at the Shanghai Marriott Hotel Parkview to commemorate 40years of Reform and Advertising Revival. On April 11, the awards were given to recognize excellence in media, advertising and brands, and on April 13, the focus was on digital marketing achievements. WE Marketing Group was honored to receive multiple awards during those two nights.

Viveca Chan, Founder & CEO of WE Marketing Group, received an award as “Top 10 Most Influential Advertising Person”, and as one of the top 40 top contributors to China’s advertising in the last 40 years, Ms. Chan receive a media interview.  See the following link for the article “Viveca Chan: When marketing transformation meets forward thinking.” http://www.ad-cn.net/read/9810.html

WE Marketing Group successfully nominated long term client Lufthansa German Airlines to win “Top 10 Most Influential Multinational Brands in Communications”, sharing the honor along with Nestle, L’Oreal, Pepsi, Porsche, and other renowned brands. Another WE client, Ninjiom, a household name for cough syrup and throat lozenges, also won “Top10 Most Influential Chinese Brands in Communications”.  

About WE Marketing Group

WE Marketing Group (www.we-mkt.com), a member of Worldwide Partners Inc., is a leading independent marketing services group in China, providing end-to-end marketing services from corporate brand planning, brand strategy, product concept, creative, media planning and buying, digital and social media marketing, content management, PR and events to eCommerce management and CRM.  WE is unique in combining global brand management expertise with customer management expertise, from market entry to execution to sales. WE is known for continuously evolving and innovating, and has developed a "SMART RETAIL SOLUTION" that is data driven, tech enabled,creative empowered with business growth as end result.WE stands for the best of "West meets East" brand management and marketing innovation. WE's mission is to help local brands globalize and global brands localize. WE has over 300 employees in five office including Shanghai, Beijing, Hong Kong, Guangzhou and Nanjing, and works with agency partners worldwide to serve clients' global needs.

Written By: Angie Pascale

April 22 2019

Follow Aarif Lee to California! Play like a local!

A new campaign created by WE Marketing Group and MeringCarson for Visit California promotes the creative concept ““加州大玩家 The Bold Expert of Play in California.” In this campaign, Visit California’s Chinese brand ambassador, Aarif Lee, guides consumers to experience real and in-depth travel in California as the “expert of play.”

Written By: Angie Pascale

March 26 2019

Welcome New Partner Stoltz Marketing Group!

Worldwide Partners is excited to welcome Stoltz Marketing Group to the WPI network! Stoltz Marketing Group is a creatively driven, strategically focused, digitally obsessed, full-service marketing agency based in Boise, Idaho, USA.

Written By: Angie Pascale