Entering The Japan Market

Campaign Asia magazine asserts that the multinationals are rediscovering Japan.  According to their article, “foreign brands need to discard their preconceptions about Japan.” Although, evidently many brands entering the Japan market are still not doing their consumer research and are making the mistake of portraying a consumer who no longer exists—like the 1950’s style housewife waiting for her husband to come home. As we have ...

MeringCarson

Campaign US magazine called them the best agency you’ve never heard of. A Worldwide Partners network agency since 2012, we know you have heard of MeringCarson. In fact, you have probably met someone from the agency at a meeting and given them a hand with an assistance request. When you read the full Campaign article, you will learn how the Sacramento-headquartered  agency got involved with ...

58% of clients plan to review agencies in next 12 months.

A recent article in The Wall Street Journal references a new study based on surveys of more than 300 marketers, representing 90% of Ad Age’s 100 Top Spenders, citing 58% of respondents as saying they plan to review their agencies in the next 12 months. (The full report on the Advertisers Perception study will be released September 2016.) This presents Worldwide Partners agencies with an opportunity to ...

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Independents’ Day

The time is now for more marketers and independent agencies to unite The theme of independence has rocked global headlines over the last week with the UK’s vote to leave the European Union.  Over the coming days, that same independent spirit will be lauded on the U.S. side of the pond as America prepares to celebrate her 240 years of freedom from the British Empire.  ...