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Meet Amex

Meet Worldwide Partners agency, Amex Team in Thailand. Varunee Charoennont, Chief Executive Officer of Amex, which is a full-service integrated marketing communications agency with 70 employees, provided us with an inside look at the shop and their work. Explains Varunee, “We service mostly B2C clients. Some of the major clients we handle include Bangkok Life Assurance, a leading provider of life insurance. A public limited ...

2016 Millennial Study

In the first quarter of this year, Moosylvania commissioned their fourth annual millennial study to learn more about favorite brands and digital behaviors. The study was recently released by the Worldwide Partners agency located in Missouri, and featured in Business Insider: “Millennials Reveal 100 Brands They Love.” This year’s 1,500 surveys build upon the previous 4,500 consumer responses, out of which Mooslyvania has dug into ...

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Meet Mandate

Get to know Worldwide Partners agency, Mandate Communications (S) PTE LTD in Singapore from it’s below-ground beginnings to the heights of today—forty years from the agency’s inception. We caught up with Ms. Chew Lee Ching, Mandate’s Managing Director to find out more about this powerhouse communications agency that started as an in-house advertising arm. Ms. Chew Lee Ching begins her introduction with a story, “Recently, ...

Collaboration: Ardmore & WE

In May and June 2016, working with Worldwide Partners China-based agency, WE Marketing, Ardmore Advertising, the Worldwide Partners agency located in Ireland, provided full strategic PR and media relations to support HNA Group’s corporate outreach activities in the UK (London), Ireland (Dublin) and Europe as a part of it’s FDI growth programme in these markets.  The Worldwide Partners collaboration also included design, production and event ...

Partner Profile: Asahi Advertising

Asahi Advertising Inc. was established in 1924, as the advertising agency for Asahi Shimbun in the Taisho era at the dawn of advertising business in Japan. The company later expanded operations to provide various publicity solutions and became a comprehensive advertising company during Japan’s economic boom. A part of Worldwide Partners since 1992, the agency is a part of the B2B and Healthcare sub networks. ...

Entering The Japan Market

Campaign Asia magazine asserts that the multinationals are rediscovering Japan.  According to their article, “foreign brands need to discard their preconceptions about Japan.” Although, evidently many brands entering the Japan market are still not doing their consumer research and are making the mistake of portraying a consumer who no longer exists—like the 1950’s style housewife waiting for her husband to come home. As we have ...

MeringCarson

Campaign US magazine called them the best agency you’ve never heard of. A Worldwide Partners network agency since 2012, we know you have heard of MeringCarson. In fact, you have probably met someone from the agency at a meeting and given them a hand with an assistance request. When you read the full Campaign article, you will learn how the Sacramento-headquartered  agency got involved with ...

58% of clients plan to review agencies in next 12 months.

A recent article in The Wall Street Journal references a new study based on surveys of more than 300 marketers, representing 90% of Ad Age’s 100 Top Spenders, citing 58% of respondents as saying they plan to review their agencies in the next 12 months. (The full report on the Advertisers Perception study will be released September 2016.) This presents Worldwide Partners agencies with an opportunity to ...

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Independents’ Day

The time is now for more marketers and independent agencies to unite The theme of independence has rocked global headlines over the last week with the UK’s vote to leave the European Union.  Over the coming days, that same independent spirit will be lauded on the U.S. side of the pond as America prepares to celebrate her 240 years of freedom from the British Empire.  ...