For Agencies

A world connected

As the business opportunities for independent agencies have expanded exponentially, agency leaders are faced with evolving their business model to adapt to a new industry landscape that rewards proficiency, agility and scale. Inspiration and information have never been more important. Connectivity and collaboration have never been more critical.

To build a viable, enduring agency requires access to experience and capabilities to advance your aspirations and enhance your service platform.

Seamless Global Collaboration

Whether you operate within a centralized or decentralized business model, WPI provides brand marketers with an operational framework engineered for seamless collaboration without the friction that occurs within consolidated, agency holding company environments.

How we work

Centralized model

WPI circle
Resource Alignment

Market Requirements

Capability Requirements

Category Requirements

global client & WPI lead agency
Global Leadership

Global Brand & Marketing Framework

Local Activation Principles

Centralized Reporting & Billing

global activation
Local Activation

Local Insights

Localized Creative

Localized Media

How we work

Decentralized model

WPI circle
Resource Alignment

Market Requirements

Capability Requirements

Category Requirements

global client global agency
Global Leadership

Global Brand & Marketing Framework

Local Activation Principles

Centralized Reporting

Centralized or Decentralized Billing

local activation local activation local activation local activation
local activation
local activation
local activation
local activation
Local Activation

Local Insights

Local Market Strategy

Local or Localized Creative

Localized Media

Local Reporting

Centralized or Decentralized Billing

 

The Independent View

The Value of Independent Agencies

“We are entrepreneurs. The only KPI that matters is driving business.”  WPI leaders share The Independent View on the value of independent agencies

Platform of Potential

“We work together because we choose to, not because we have to.” “WPI leaders share The Independent View on the power of collaboration.

Global Community

Despite the differences in languages, cultures and currencies, the opportunities facing agency leaders are extremely consistent across the globe. There is likely not a challenge that you are facing that one of our agency Partners has not faced.  As a result, access to a global community of like-minded, entrepreneurial agency leaders who are committed to one another’s success is an invaluable resource.

The WPI community is furthered through our Global Agency Summits (2x/year) and our regional conferences, where agency leaders come together for a unique combination of inspiration and information, sharing learnings and best practices in an open, non-competitive environment.