Follow Aarif Lee to California! Play like a local!
A new campaign created by WE Marketing Group and MeringCarson for Visit California promotes the creative concept ““加州大玩家 The Bold Expert of Play in California.” In this campaign, Visit California’s Chinese brand ambassador, Aarif Lee, guides consumers to experience real and in-depth travel in California as the “expert of play.”
Partner Heart+Mind Strategies Listens to Quiet Trendsetters
Partner Heart + Minds recently started a program to better understand and help organizations harness a group of Americans they’re calling, “Quiet Trendsetters.”
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Partners WE Marketing Group and MeringCarson Collaborate on Visit California Campaign in China
WE Marketing Group in Shanghai, China recently signed on famous actor/singer/songwriter Aarif Lee as the Chinese brand ambassador for Visit California. Working closely with MeringCarson in Sacramento, Visit California’s global brand agency, WE developed a series of video and social media content, aimed at millennial travelers, to be aired in China for the campaign launch in Spring 2019.