Follow Aarif Lee to California! Play like a local!
A new campaign created by WE Marketing Group and MeringCarson for Visit California promotes the creative concept ““加州大玩家 The Bold Expert of Play in California.” In this campaign, Visit California’s Chinese brand ambassador, Aarif Lee, guides consumers to experience real and in-depth travel in California as the “expert of play.”
Partner Reactions to Super Bowl Ads
Last night’s Super Bowl had us buzzing at the office this morning. And, of course, it wasn’t about the game.
Bringing Blockchains LLC to the world
Partners R&R and Ardmore Inspire In Stellar International Worldwide Partners Collaboration
Partners WE Marketing Group and MeringCarson Collaborate on Visit California Campaign in China
WE Marketing Group in Shanghai, China recently signed on famous actor/singer/songwriter Aarif Lee as the Chinese brand ambassador for Visit California. Working closely with MeringCarson in Sacramento, Visit California’s global brand agency, WE developed a series of video and social media content, aimed at millennial travelers, to be aired in China for the campaign launch in Spring 2019.
4 Lessons from Partner Clean’s “Joined In Strength” Campaign for Charlottesville
WPI Partner Clean in Raleigh, North Carolina, USA created a powerful and successful campaign for The Charlottesville Albemarle Convention & Visitors Bureau (CACVB), driving 500 million impressions in a single week.
The Real Winners and Losers of the Super Bowl
To get the real scoop on the winners and losers during the Super Bowl, we asked our agency partners to weigh in on the best and worst ads during the big game.