“Easy”

Project details

From the moment we convened our first focus group for Independent Health, we knew we had something special to tap into. The health insurance provider’s culture of caring came through in all of the responses. One woman, referring to the color worn by this customer-focused team, described them as “the RedShirts®.” And Gelia was off to the races.

Client

Independent Health

Agency Partner

Gelia
Buffalo, New York, USA