In construction and sanitation, bright orange, green and yellow represent safety and close attention. So we blended those colors with an approachable, human voice to create a brand that resonates with the customer’s everyday experience. For a logo redesign, we found inspiration in the one place where most end users would encounter the mark: a stencil cut on the back of a truck. We based the new design on this stenciled variation while injecting a contemporary style.
At launch, we needed to tell audiences that McNeilus sees the importance of every customer’s job in a way only the customers themselves often do. Refuse haulers are responsible for the cleanliness and health of a community. And mixers make it possible for infrastructure to be built and maintained. McNeilus communications now reflect this understanding - that the quality and maintenance of a vehicle impacts more than just a bottom line.