PowerBar tapped an unlikely yet handsome partner in Ryan Lochte to launch the Clean Start campaign. In the launch video, America’s favorite silver-haired swimmer invites everyone to join him in making a pledge to start over and “do something positive.” The spirited video leads consumers to campaign hub: www.PowerBarCleanStart.com. There consumers can make a pledge and sign up to get a free and delicious Clean Whey bar.
In addition to “Ryan’s Clean Start” video, the campaign included a customized-video feature where users could quickly and easily create personalized videos for friends and family. With a few strokes of the keyboard, fans could generate and send an encouraging message from Lochte himself. If that isn’t inspiring, we’re not sure what is.