Respeita as mina. É simples”

project-details

Project details

There is a substantial increase in sexual harassment reports throughout Brazil during Carnival, many of which come to show a male dominated society in which men do not listen to women. Intended to throw light on this problem, HEADS created the campaign “Respeita as mina. É simples” (Respect the girls, It’s simple). Carnival campaign was created as part of the global solidarity movement for gender equality He For She, to speak directly to men and show that harassment’s responsibility is never the victim’s but the stalker’s.

Client

Onu Mulheres Brasil

Agency Partner

HEADS Propaganda
Curtiba, Brazil

Live Site

http://www.heads.com.br

Media

TV and Social Media

TV Commercial

Instgram Post

Instagram Post

Instagram Post

Instagram Post

Instagram Post