“Se eu fico rico” (If I get rich)

project-details

Project details

To promote Lotofácil da Independência, an important modality of Caixa’s Lottery, Heads created the campaign “Se eu fico rico” (If I get rich), a
parody of “Despacito” song. The results were quite expressive: The prize’s amount was collected in 10 days of campaign, a record in this
modality.

Client

Caixa Lottery

Agency Partner

Heads Propaganda
Curtiba, Brazil

Live Site

http://www.heads.com.br

Media

TV and Print

video