Spot your hazardous waste

project-details

Project details

Awareness campaign to promote recycling efforts in Stockholm.

Client

Stockholm Vatten

Agency Partner

Blomquist Annonsbyrå
Stockholm, Sweden

Media

Design, Print

Challenge

The Stockholmers need to get better at recycling their hazardous waste. Many do not even know what’s classified as hazardous waste and too much ”small electricity” is never recovered.

Solution

In traffic media, digital and social media, we give examples of what is hazardous waste and ask the Stockholmers if they can spot their hazardous waste.

Result

Half of the Stockholmers have seen the campaign and nine out of ten say the right message comprehension. Just over four in ten say they have found out or plan on finding out more about hazardous waste and how to handle it.

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