“Tô de Olho” (I’m looking at you)

project-details

Project details

In order to make consumers aware of the impact their choices have on the environment, Heads created the campaign “Tô de Olho” (Im
looking at you) for Tetra Pak. Starring children, the film shows how much they pay attention to what adults buy, highlighting the importance of
having responsible buying habits. The film addresses the differentials of Tetra Pak packaging, which are produced from renewable and 100%
recyclable sources.

Client

TetraPak

Agency Partner

HEADS Propaganda
Curtiba, Brazil

Live Site

http://www.heads.com.br

Media

TV and Digital