Vegas Season

project-details

Project details

The pools. The parties. The shows. The shopping. Summer is a time to let loose and recharge in the world’s most titillating climate (feeling the goose bumps already?) And it’s the one holiday where you finally get everything you want.

The new Vegas Season TV campaign is launching and TV is just one aspect of a campaign that includes a comprehensive digital catalog, live caroling events and social activations in Chicago, an online promotion where people can win a “Naughty or Nice” trip to Las Vegas, a unique playlist with Spotify, and loads of online partnerships.

Client

Las Vegas Convention & Visitors Authority

Agency Partner

R&R Partners
Las Vegas, Nevada, USA

Case Study