Network: B2C
The consumer journey
The consumer journey is the series of interactions between a consumer and brand as the consumer pursues a specific goal. It is not linear. There is no funnel. Today's customer journey is a maze, an interconnected web of customer touch points which can be actively shaped to add value to the consumer, and, to the brand.
With over 80 years of experience in working across all major consumer verticals, Worldwide Partners agencies are keenly adept in leading B2C brands in understanding the motivations and influences of their customers on a market-by-market basis, translating these insights into marketing activations that drive transactions. Because in business, the destination is ultimately what matters.