Worldwide Partners is pleased to welcome a new partner to the network--Heart+Mind Strategies. Heart+Mind Strategies is the world’s leading values-based research consultancy. As their name suggests, they believe that compelling positioning and communications must touch ... Read More
Partner Clean’s Intern Bootcamp Helps Students Gain Real-World Agency Experience
Rigorous all-hands meetings. 48-hour turnarounds. Shifting tasks and priorities. Aggressive marketing goals. New team dynamics. The thrill of winning a pitch. These aspects of a busy global agency are things we’ve all come to know well. But it’s unfamiliar territory for most college students. Not, however, for the lucky few to attend the annual Intern Bootcamp hosted by WPI Partner Clean in North Carolina last ...
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Angie Pascale in Conference
Worldwide Partners Hosts Global Agency Summit in Miami for Independent Agencies
Independent advertising agencies from around the globe gather to collaborate, inspire and discuss trends April 3, 2018 -- Denver, CO -- Worldwide Partners, Inc, (WPI), one of the world’s largest agency networks with more than 60 agency partners in 40 countries on five continents, is hosting a Global Summit in Miami April 15 through 17 for agency partners in their network. The quality of ...
International Women’s Day: Celebrating WPI’s Inspiring Women Around the Globe
The WPI Network is made up of so many brilliant, talented and progressive female leaders. These women are an inspiration every single day. Today, on International Women’s Day, we wanted to give a special shout-out to these impressive women around the world, and thank them for always motivating, inspiring, and supporting their agencies and the entire WPI network! Julie Clare of ...
Welcome New Partner Heart+Mind Strategies
Worldwide Partners is pleased to welcome a new partner to the network--Heart+Mind Strategies. Heart+Mind Strategies is the world’s leading values-based research consultancy. As their name suggests, they believe that compelling positioning and communications must touch both the heart and the mind of consumers. By uncovering and understanding the interconnecting dynamics of rational and emotional components, they build communications frameworks and strategies that powerfully persuade by ...
The Real Winners and Losers of the Super Bowl
Each year, 100+ million people watch the Super Bowl around the world. We know that’s not just because of what’s happening on the field. More than a quarter of viewers tune in for the commercials only, and we in the advertising industry certainly fall into this bucket. This year’s Super Bowl ads were quite different than last year. Politics and sympathy were traded for entertainment ...
Atomic Sport Publishes “The Rights Holder Manifesto”
The Dublin-Based Sports Advertising Agency Helps Rights Holders Build Partnerships with Sponsors. Partner Agency Atomic Sport in Dublin, Ireland are fanatics when if comes to sports. Not only cheering on their favorite teams, but also helping clubs, athletes and organizations that deliver sport as a business to grow and prosper. And they believe one of the best ways to achieve this growth is through sponsorships. ...
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Angie Pascale in Branding
How will Facebook’s Recent Newsfeed Changes Impact Brands?
Last week, Facebook announced that it would be demoting content from brands, businesses and media to make these posts less prominent in the newsfeed. Citing feedback from users that brand content was crowding out personal connections, Mark Zuckerberg hopes the change will move Facebook from helping users find relevant content to helping them have “more meaningful social interactions.” Naturally, this change has brands, businesses and ...
An Interview with Rynaldo Gondim, New VP of Creative with Heads Propaganda
Partner Heads Propaganda in Brazil has brought on a new VP of Creative, Rynaldo Gondim, who will lead creative departments in their four locations--Sao Paulo, Rio de Janeiro, Brasilia and Curitiba. Rynaldo brings more than 20 years experience in advertising to Heads. He’s worked with some of the best known global brands, including Volkswagen, Nike, Pepsi and Audi. “[Rynaldo] is one of the brightest creatives ...
Welcome New Partner, Headvertising
We’re excited to welcome a new partner, Headvertising, to the WPI network! Headvertising is based in Bucharest, Romania, and made a name for themselves there as a creative agency focused on delivering only what’s best for brands. They don’t recycle ideas, don’t follow “industry rules,” don’t dumb down messaging, and don’t mind the festival juries. Rather, Headvertising sets their sights on the long term ...
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Angie Pascale in Independent Network
Welcome New Partner, Odysseus Arms
We’re excited to welcome a new partner, Odysseus Arms, to the Worldwide Partners network! Odysseus Arms is a woman-owned, results-driven creative agency founded in 2012. While they respect the “big idea”--Odysseus Arms believes that learning from and establishing an intimate connection with real people--the actual consumers who are excited about advising, collaborating and refining the work--is what truly creates results, especially in our social media-drive ...