Consumers are demanding more than goods and services. Employees are demanding more than paychecks and opportunities. Clients are demanding more than ideas and ROI. The advertising industry is undergoing a revolution right now, and only ... Read More
Partner Heart+Mind Strategies Listens to Quiet Trendsetters
“Those who speak loudest often have nothing to say.” While many agree with this age-old adage by Lao Tsu, it’s often ignored by marketers. The loudest audience is easier to hear, so we listen and use their insights to define our marketing communications activations. Partner Heart+Mind Strategies, however, is not satisfied with the vocal few. They’ve recently started a program to better understand and help ...
International Women’s Day: WPI’s Incredible Women Around the Globe
We’re proud to have have so many brilliant and empowering women leaders at our partner agencies. These women are celebrated each and every day for their incredible contributions to their agencies, the advertising industry and the WPI network. Today, on International Women’s Day, they deserve a special recognition! Please join us in thanking these impressive women for their unending motivation, inspiration, support, intelligence and wisdom. ...
Partner Spotlight: How ActivaMente Helped Pave the Way for Digital in Mexico
Before the iPhone, before Facebook, even before Google, there was ActivaMente. ActivaMente is a digital business and integrated communications agency based in Mexico City. They were founded in 1996, and unlike some other agencies that have been around for more than two decades, ActivaMente is and has always been digital. The backpackers guide to the digital galaxy It all started during a backpacking trip through ...
Welcome New Partner Greater Than One!
Worldwide Partners is excited to welcome our first new partner of 2019, Greater Than One! Greater Than One (GTO) is a health and wellness imagination agency headquartered in New York City, with satellite offices in San Francisco, London and Madrid. Greater Than One does many things for their health and wellness clients--corporate and brand building, creative services, PR and social, media, analytics, technology and enterprise ...
Partner Reactions to Super Bowl Ads
Last night’s Super Bowl had us buzzing at the office this morning. And, of course, it wasn’t about the game. This year’s ads followed a similar trend as last year--avoid politics and controversy, promote humor and entertainment. We also saw loads of celebrity cameos, several seemingly odd brand mashups, and even one truly odd celebrity mashup (come on, in no world would Carrie and The ...
Partner Atomic Beta and SiriusDecisions Bring ABM Expertise to Irish B2B Marketers
Partner Atomic Beta is teaming up with global B2B sales and marketing advisory firm SiriusDecisions on a workshop to help Ireland’s B2B marketers learn how to adopt account-based marketing (ABM). Titled “Getting Started with Account-Based Marketing: A Practitioner's Workshop,” the event takes place at 8:30 am on February 12 at Dublin’s Dean Hotel. The morning will consist of interactive sessions and practical advice led by ...
Global Recognition for Five WPI Agency Partners
During this time of year, it’s not hard to find something to be jolly about. But this year, we’re extra jolly. What’s making us so happy? Five of our independent agency partners have been named Independent or Small Agency of the Year by leading organizations around the globe! A joyful time, indeed! Read on to learn more about each of the winning partners. Rosbeef! - ...
Welcome New Partner Fuse!
We’re pleased to welcome our new partner in the past two months, Fuse Marketing Group! Fuse is a fully integrated agency headquartered in Toronto, Ontario, Canada. Fuse is a community of thinkers, marketers and makers who believe that great ideas have the power to affect the way people think, and they way they act. Leveraging these great ideas, along with tangible category, consumer, brand and ...
Bringing Blockchains LLC to the world
Partners R&R and Ardmore Inspire In Stellar International Worldwide Partners Collaboration In an exciting international collaboration, leading Las Vegas-based marketing, communications and advocacy agency R&R Partners joined forces with the UK and Ireland’s Ardmore Advertising to deliver a worldwide media, recruitment and investment campaign for Blockchains LLC, a new company dedicated to changing how the world interacts, for the better, utilising blockchain technology. Strategic and ...
Welcome New Partner Propaganda India!
Please help us welcome another new partner to the WPI Network, Propaganda India! Propaganda is a data-driven creative agency. Along with loads of other tech and new age start-ups, Propaganda is based in India’s Silicon Valley, Bangalore. Recently, they opened a new office in the vibrant capital city of Delhi. Propaganda specializes in building brands online. “A lot of large legacy brands and also newer ...