Consumers are demanding more than goods and services. Employees are demanding more than paychecks and opportunities. Clients are demanding more than ideas and ROI. The advertising industry is undergoing a revolution right now, and only ... Read More
Welcome New Partner Propaganda India!
Please help us welcome another new partner to the WPI Network, Propaganda India! Propaganda is a data-driven creative agency. Along with loads of other tech and new age start-ups, Propaganda is based in India’s Silicon Valley, Bangalore. Recently, they opened a new office in the vibrant capital city of Delhi. Propaganda specializes in building brands online. “A lot of large legacy brands and also newer ...
Partners WE Marketing Group and MeringCarson Collaborate on Visit California Campaign in China
WE Marketing Group in Shanghai, China recently signed on famous actor/singer/songwriter Aarif Lee as the Chinese brand ambassador for Visit California. Working closely with MeringCarson in Sacramento, Visit California’s global brand agency, WE developed a series of video and social media content, aimed at millennial travelers, to be aired in China for the campaign launch in Spring 2019. For this new ambassador campaign, WE and ...
Welcome New Partner Daylight!
Worldwide Partners is excited to welcome yet another new partner to the network, Daylight Agency! Daylight Agency is a fully-integrated communications agency headquartered in Sydney, Australia with a sister office in Jakarta, Indonesia. In what is becoming a more cluttered and disruptive marketplace, Daylight believes that many brands neglect to consider the inherent risks or threats faced when promoting products or services. That is why ...
Partners The Union and BSSP Share Benefits of Talent Exchange Programs
We’re all familiar with the concept of studying abroad. Students around the globe have benefited from the knowledge, skills and experiences they gain by being immersed in a new culture for an extended period of time. Yet the opportunity to participate in this enriching experience stops once you graduate college. Why isn’t this opportunity made available in the workforce, when the exchange will have more ...
Welcome New Partner Advance!
Worldwide Partners is excited to welcome Advance back to the WPI network! Advance has been producing creative work since 1976 in Copenhagen, Denmark. From left to right: Chris Calvert, Hanne Madsen, Ann-Louise Rosen, Claus Wittenborg Advance believes that “Change Challenges Truth” in today’s fragmented and fluctuating landscape, meaning we must continue reassessing what we think we know in order to identify the true meaning of any ...
Welcome New Partner PMA Communications Group!
We’re pleased to welcome another new partner to the WPI network, PMA Communications Group! PMA is a full service marketing and communications agency headquartered in Sydney, Australia with a satellite office in Port Macquarie, Australia. PMA is in the business of driving business. Through performance, trust, transparency, efficiency and respect they build true partnerships with clients, effectively becoming an extension of their business. It’s this ...
Welcome New Partner Take!
Worldwide Partners is excited to welcome another new partner to the network, Take Group! Based in Milan, Italy, Take is a communications agency building long lasting partnerships with clients by digging deep into the industrial process and assisting in every type of communication method. Take believes that insights are now and will always be the first step towards creating a successful campaign. Take relies on ...
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Angie Pascale in Conference
What Does It Mean to Accelerate in Today’s Advertising Landscape?
Consumers are demanding more than goods and services. Employees are demanding more than paychecks and opportunities. Clients are demanding more than ideas and ROI. The advertising industry is undergoing a revolution right now, and only the swift will survive. Acceleration is the name of the game. This is especially true for independent advertising agencies needing to distinguish themselves from consultancies and break through a sea ...
Welcome New Partner Benamor!
We’re thrilled to welcome another new partner to the WPI network, Benamor! Benamor is communications agency focused on guiding brands through the ever-changing business ecosystem by aligning marketing and advertising strategies for core business objectives. The Benamor team is comprised of strategically-focused creatives that believe it’s not who you say it to, because targeting is easy these days. Rather, it’s what you say and when ...
4 Lessons from Partner Clean’s “Joined In Strength” Campaign for Charlottesville
WPI Partner Clean in Raleigh, North Carolina, USA created a powerful and successful campaign for The Charlottesville Albemarle Convention & Visitors Bureau (CACVB), driving 500 million impressions in a single week. The campaign, “Joined in Strength,” was developed to unite the Charlottesville, Virginia and Washington, DC communities and spread a message of positivity on the one year anniversary of the tragic “Unite the Right” rally. ...