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The Shipyard (U.S.) has been the global AOR for Visit California for more than 20 years, charged with developing the California brand and driving visitation from tourists around the globe. WPI agencies were charged with activating California’s “Dream Big” campaign into a sustainable global platform to be activated in the United States and key international markets, including China where WPI agency WE Marketing leads China-specific creative and experiential activations. for the Visit California brand.
R&R Partners (USA) is the Media Agency of Record for Brand USA, responsible for communicating the brand in regions across North America, Latin America, Asia-Pacific and Europe. With R&R as lead agency, WPI delivered a bespoke service platform with sister agencies Propeg (Brazil), Yink (Colombia), Hylink (China), and Ardmore (UK) to help develop, launch and optimize localized media campaigns in each region.
SOUND Healthcare (US) and Vivactis Group (Belgium) partnered to win the global business for a brand within the Boehringer Ingelheim portfolio. SOUND’s previous brand and category experience combined with Vivacits’ pharma experience and pan-European footprint, positioned WPI Health to effectively service this global client.
Mediator Group (Hungary) is the agency of record for Hungarian Tourism, partnering with WPI agencies Wächter (Germany), Take (Italy) and T2O (Spain) for in-market media and social media content.
R&R Partners (USA) joined forces with Ardmore (UK) and other WPI agencies in Asia, Europe and the United Kingdom to deliver a global campaign for Blockchains LLC, a company dedicated to changing how the world interacts, for the better, utilizing blockchain technology. Strategic and fully integrated from its inception, the campaign provided this forward- thinking, ambitious client with an international launch platform from which to showcase its standout credentials and plans through targeted integrated marketing, advertising, social and media relations support on a global scale.
Worldwide Partners B2B agency Godfrey (U.S.) served as the global AOR for Nora Flooring, a B2B brand serving customers in the education, healthcare, industrial, public space, retail and transportation verticals. Leveraging the pan-European experience and market knowledge of WPI sister B2B agency Moon (Germany), Godfrey developed and launched Nora’s new global brand platform, “Creating Safer Places,” for activation in the U.S. and across Europe.
Halsband Worldwide Partners (Costa Rica) serves as the Creative and Design HUB for 3M in Latin America, partnering with Propeg (Brazil) for in-market activation.
Connectly.ai, an AI-based messaging platform that enables small businesses to build meaningful relationships with their customers, engaged Worldwide Partners to launch the brand in Brazil and India, the most highly penetrated markets for WhatsApp usage in the world. WPI agencies Propeg (Brazil) and Blink Digital (India) combined forces to drive customer acquisition via paid digital and social media campaigns.