INSIGHTS, UPDATES AND EVENTS SHAPING WPI

Discover more about the agencies, brands, people and events that define our global network.

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FEATURED ARTICLE

10 Standout Indie Campaigns in 2024

Printing deliberately blurry messages on an iconic Valentine’s Day candy. A King Kong-style takeover of one of NYC’s tallest buildings. Pulling off an unfathomable technical and logistical feat in India’s second-largest city. The creativity and ingenuity of our independent agencies these past 12 months have been astounding. Check out ten standout ca
Written By: Angie Pascale
Published: Dec 08, 2024
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FEATURED ARTICLE

How Independent Agency Sway Group Champions Humanity and Diversity in Influencer Marketing

USA-Based Sway Group, a new member of global independent agency network Worldwide Partners, on the importance of diverse voices in influencer marketing, how the push for authenticity has changed the brand-creator-consumer relationship, and why “super hyper” is the ultimate adjective for all campaigns in 2025.
Written By: Angie Pascale
Published: Nov 11, 2024
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FEATURED ARTICLE

How CMOs Are Leading Business Strategy and Brand Growth in 2024

Worldwide Partners CEO John Harris's recent piece in AdAge explains why CMOs, agencies and media need a new approach for business strategy and brand growth this year and beyond.
Written By: John Harris
Published: Oct 15, 2024
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Ten Questions with Neale Abshire, VP of Client Partnership at Ammunition
Jan 20 2025
Ammunition VP of Client Partnership and WPI Next Gen Council member Neale Abshire on the importance of getting an outside perspective, adopting a “yes we can” attitude, and why non-sexy brands deserve good advertising, too.
Read More about Ten Questions with Neale Abshire, VP of Client Partnership at Ammunition
10 Standout Indie Campaigns in 2024
Dec 09 2024
Printing deliberately blurry messages on an iconic Valentine’s Day candy. A King Kong-style takeover of one of NYC’s tallest buildings. Pulling off an unfathomable technical and logistical feat in India’s second-largest city. The creativity and ingenuity of our independent agencies these past 12 months have been astounding. Check out ten standout ca
Read More about 10 Standout Indie Campaigns in 2024
How Independent Agency Sway Group Champions Humanity and Diversity in Influencer Marketing
Nov 12 2024
USA-Based Sway Group, a new member of global independent agency network Worldwide Partners, on the importance of diverse voices in influencer marketing, how the push for authenticity has changed the brand-creator-consumer relationship, and why “super hyper” is the ultimate adjective for all campaigns in 2025.
Read More about How Independent Agency Sway Group Champions Humanity and Diversity in Influencer Marketing
Elevating Leadership Skills Through Customized Executive Coaching with David Cole
Oct 24 2024
Executive & Leadership Coach David Cole on the importance of coaching, why 30-something up-and-comers are his favorite group to work with, and how self-awareness and self-compassion can make or break a leader.
Read More about Elevating Leadership Skills Through Customized Executive Coaching with David Cole
How CMOs Are Leading Business Strategy and Brand Growth in 2024
Oct 16 2024
Worldwide Partners CEO John Harris's recent piece in AdAge explains why CMOs, agencies and media need a new approach for business strategy and brand growth this year and beyond.
Read More about How CMOs Are Leading Business Strategy and Brand Growth in 2024
Ten Insights from Worldwide Partners ONE 24 Global Summit in Madrid
Oct 15 2024
Independent agency network Worldwide Partners shares key insights from its ONE 24 Global Summit which took place in Madrid, Spain earlier this month.
Read More about Ten Insights from Worldwide Partners ONE 24 Global Summit in Madrid
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