INSIGHTS, UPDATES AND EVENTS SHAPING WPI

Discover more about the agencies, brands, people and events that define our global network.

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FEATURED ARTICLE

Fox Agency: The B2B Innovators Bringing Brand-Led Demand to a Global Stage

Integrated Marketing and PR Agency Fox Agency, a new member of the world’s most collaborative agency network Worldwide Partners, shares their belief in brand-led demand, their commitment to bold, insight-driven B2B creativity, and the integrated global expertise that helps clients scale across markets.
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FEATURED ARTICLE

Confessions of a CMO: The Study That Finally Says What CMOs Never Will

Our new report reveals the candid, unseen side of the role and the surprising “species” emerging under pressure. Explore Confessions of a CMO.
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FEATURED ARTICLE

Propeg at 60: Six Decades of Creativity, Curiosity, and Connection

This year, Propeg — one of Brazil’s most iconic independent agencies — celebrates its 60th anniversary, marking six decades of creativity, collaboration, and evolution. Learn more about their humble beginnings and journey to becoming a globally connected, full-service agency.
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Fox Agency: The B2B Innovators Bringing Brand-Led Demand to a Global Stage
Dec 03 2025
Integrated Marketing and PR Agency Fox Agency, a new member of the world’s most collaborative agency network Worldwide Partners, shares their belief in brand-led demand, their commitment to bold, insight-driven B2B creativity, and the integrated global expertise that helps clients scale across markets.
Confessions of a CMO: The Study That Finally Says What CMOs Never Will
Dec 01 2025
Our new report reveals the candid, unseen side of the role and the surprising “species” emerging under pressure. Explore Confessions of a CMO.
Propeg at 60: Six Decades of Creativity, Curiosity, and Connection
Nov 03 2025
This year, Propeg — one of Brazil’s most iconic independent agencies — celebrates its 60th anniversary, marking six decades of creativity, collaboration, and evolution. Learn more about their humble beginnings and journey to becoming a globally connected, full-service agency.
Ten Questions with Colby Naiker, Account Director at Hydrogen
Sep 23 2025
Hydrogen Account Director and Next Gen Council member Colby Naiker shares her passion for helping people solve problems, makes the case for why “practical” isn’t a dirty word, and reflects on the value of embracing guilty pleasures.
Driven by Science, Independent by Nature: Meet New WPI Partner MCS Health
Aug 21 2025
Healthcare Communications Agency MCS Health, a new member the world’s most collaborative agency network Worldwide Partners, discusses their long history in healthcare, their mission to use the science of behavior change to move audiences, and the client-first mindset that guides every decision.
Ten Questions with Bond Hilliard, Director of Accounts at Stoltz Marketing Group
Aug 20 2025
Stoltz Director of Accounts and Next Gen Council member Bond Hilliard on the excitement of never running out of firsts, the importance of changing cultural norms in unexpected places, and why Dolly Parton’s American podcast is required curriculum.