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BlackInkROI in Research

MarTech’s Yin and Yang: C-level Marketers’ Survey Cites Access to Analytics as their No 1 Barrier

Jeff Winsper, founder and President at Black Ink ROI discusses findings of their recent survey that show trends of their budget preferences, challenges, and opportunities Yang: MarTech is needed to support customer-centricity. Yin: It is their weakest internal capability to pay it off. Marketers have long yearned for creating the best possible consumer experience, supported by a strong brand promise, regardless of the industry they ...

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Slack and Company in B2B Marketing

Are B2B and B2C marketing converging? Hardly!

Are the lines between B2B and B2C blurring? Gary Slack, chairman and CEO of Slack and Company, argues this couldn't be further from the case. Barely a week goes by without someone saying the worlds of B2B and B2C marketing are converging. For this claim to be true, nothing less than the following would have to start happening: Boeing would have to start buying jet ...