Starry Starry Night
Yep, that is exactly how the win announcement reads for our Worldwide Partners agency, The Union in Scotland. The shop swept The 2016 Star Awards picking up a Gold, three Silver and two Bronze awards. And best of all they were recognized in the Agency of The Year, Agency Star of The Year and Rising Agency Star categories too.
So the work won. The shop won. The people who do the work won. In all there were 11 total nods. And sure, they were really tired from all that running up to accept awards, but these things must be done.
Outstanding work for the Scottish Government won the Gold for the “Eat Better, Feel Better” Campaign. The fully integrated campaign broke down the barriers and gave people the support and inspiration to make a change, instead of just telling them to be more healthy.
Silver shone bright for The Union work for Len’s self-storage. A digitally focused dynamic new marketing campaign delivered. The new brand identity and website resulted in a customer increase of 35% and led to the best year in business for a decade.
“Save Time Do It Online” was the rallying cry created for the Skyscanner brand development. The idea was to give the City of Edinburg Council a better way to interact with residents since the demand for services continues to grow even as economic pressures mount. The result was a 6:1 ROI with a 31% increase in online traffic and a Silver Star Award.
Billed as educational, reverential and a little bit shocking, The Union campaign for Surgeons’ Hall Museums, “Telling The Bloody Truth” took a Silver. From signage, ads and bus shelters to cab wraps, and asphalt ads this campaign got attention and captured imaginations.
Sarah Rowe, Account Director leading on major agency accounts, including Abellio ScotRail, National Trust for Scotland and Sterling Furniture received the Gold Award for Agency Star of The Year. With ten years at The Union, she has worked on numerous award-winning campaigns and nurtures talent to do so.
But wait, there is more. Like the Bronze winners and the numerous nominations. Do take a moment to look through the work from this talent in our network.
Congratulations to all involved at The Union. You guys ROCK!
1st Hall of Famer
When the Association of National Advertisers (ANA) decided to create a B2B Hall of Fame we think they might already have had Gary Slack of Worldwide Partners agency, Slack & Company, in mind as the first honoree.
The induction was made at the ANA/BMA16: Masters of B2B Marketing Conference in Chicago by incoming BMA advisory board chair Linda McGovern. The award was created to honor professionals who have made significant contributions to the B2B marketing industry. And as anyone who knows Gary, his agency or his work can attest, significant is only the beginning.
And while Slack has been making contributions to the B2B discipline for more than 25 years at Slack & Company, he has absolutely no intention of slowing down or getting any where close to stopping now or in the near future. In his acceptance remarks, Slack was very clear, this is a mid-career award. We can’t wait to see what the next period brings.
See the Press
The idea is to win a trip to L.A. with an in-pack code and the campaign, in six parts (three are already released) highlights various aspects of the city—from the retro-tony beach side to the gritty east side to the trendy hills of the 90201 zip code as seen by recording artist Gabriel-Kane.
The Black XS campaign, contest entry and the launch of the Gabriel-Kane tune “True” are featured through a specially created Black XS / PACO RABANNE facebook page. Don’t forget to check out their Instagram page also.
Big Aim At Big Box
Who does not love the story of the little guy going up against the giant? And this time the story is all that much better because it involves our very own Winsper, a Worldwide Partners agency. The client is Carpet One and the humorous approach very nicely puts the big box right where it belongs.
In the first-ever campaign that pits the retailer against their giant competitors, Carpet One offers their full-service approach at comparable pricing. The tv spot and other materials, including print executions and in-store materials, will be made available to the local retailers who are part of the Carpet One co-op.
For client Whole Foods, our Worldwide Partners agency, Hydrogen in Seattle just created a digital launch of the “My 365 Rewards” loyalty program. The roll out includes an animated video to encourage Whole Foods shoppers to sign up for the program by showcasing the member perks.
Linked directly to the sign-up page from social media and digital advertising, the video was also supported by direct mail postcards and offer-driven digital banners. See the work here.
Way to make digital deliciousness!
It does not take a scientific genius to recognize the good vibes between our Worldwide Partners agency, Chemistry Club, and their client San Francisco Museum of Modern Art (SFMOMA). The shop began preparing for the reopening of the museum last May when they won the account after a thorough agency review. Working with SFMOMA’s Marketing team, Chemistry Club has created the integrated “See Art” campaign.
The work celebrates the engaging nature of modern and contemporary art through the visitors’ thoughts and expressions as they view the art. The goal of the advertising campaign is to bring people and art closer together — and to do it in a way that is approachable and accessible to a wider audience.
“For many people, the perception of modern art is cold, remote, and enigmatic. We wanted to dispel this perception by showing people how engaging modern and contemporary art really is. Our “See Art” campaign centers on the notion that you don’t just look at art. You think about it. And the art at the new SFMOMA is particularly thought-provoking — evoking a wide range of emotions and reactions: reflection, surprise, alarm, admiration, laughter, etc.” said Scott Aal, Partner/ Executive Creative Director at Chemistry Club.
The multi-touchpoint campaign includes digital, video, OOH, print, and radio.
Creative credits for the new work include: Scott Aal, Partner/ Executive Creative Director; Suosdey Penn, Creative Director; Allison Khoury, Writer; Quincey Firth, Sr. Account Manager/ Producer; and John Keatley, Photographer.
With a focus on providing 360 degree solutions, The Group recently landed the Samsung Brazil Customer Relationship Management (CRM) account. Headed by CEO Fernando Guntovich, the shop is pleased to have started 2016 with one of the biggest companies in the electronics industry on their client roster.
The Group will be in charge of strategic CRM planning, management of directed communications, creation and design of online and off-line pieces, as well as database and marketing intelligence management for the Samsung CRM business.
The invitation to pitch Samsung came after winning at the 21st edition of the ABEMD, The Brazilian Association of Direct Marketing Awards, for a project created for client Volkswagen at the 28th São Paulo Motor Show. The Group won out over seven agencies who submitted proposals to manage Samsung’s CRM center.
“We are very happy to have been awarded this account,” said The Group’s Guntovitch. “The CRM center has done a great job in recent years, reaping the fruits of all their labor. We are already working on several projects serving both the corporate CRM area and its business units.”
Business Is A Pleasure
Stop by the o2ideas website and see how our Worldwide Partners agency in Birmingham has created a new logo and brand. It is a position that is sure to make all current and future clients happy. Take a look at the shop’s news blog too. Now you know just what makes a perfect partner and how they leverage that going forward. Nice work, guys! Get to the site here.
Take a cue from your Worldwide Partners agency, The Buzz from Trinidad & Tobago. After attending the World Meeting 2016 this past May, the shop made it social. Posting their learning and publicizing their attendance can only make them look good. Then there is the part about getting the staff at the agency excited about Worldwide Partners and all it has to offer. Read all about it (or get another glimpse at what went on) here on The Buzz.
Worldwide Partner agency, Blank Ink ROI created a Marketing Performance Management Leadership series. A very smart positioning idea. Then Jeff Winsper Founder of Black Ink ROI interviews best-selling author and chairman of the C-Suite Network, Jeffrey Hayzlett. Another very smart idea. The two discuss the origins of the C-Suite Network, content creation and curation for the busy executive, the pros and cons of LinkedIn, and thought leadership on what’s next.
In case you missed it, an item ran recently in MediaPost announcing John Harris at the helm of Worldwide Partners network.
And now you can see even more about Worldwide Partners with our Instagram account.