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Meet Mandate

Get to know Worldwide Partners agency, Mandate Communications (S) PTE LTD in Singapore from it’s below-ground beginnings to the heights of today—forty years from the agency’s inception. We caught up with Ms. Chew Lee Ching, Mandate’s Managing Director to find out more about this powerhouse communications agency that started as an in-house advertising arm. Ms. Chew Lee Ching begins her introduction with a story, “Recently, ...

Collaboration: Ardmore & WE

In May and June 2016, working with Worldwide Partners China-based agency, WE Marketing, Ardmore Advertising, the Worldwide Partners agency located in Ireland, provided full strategic PR and media relations to support HNA Group’s corporate outreach activities in the UK (London), Ireland (Dublin) and Europe as a part of it’s FDI growth programme in these markets.  The Worldwide Partners collaboration also included design, production and event ...

Leaders & Graduates

Congratulations to Ilka Vogtmann. Chief Creative Officer, Wächter & Wächter Worldwide Partners on her graduation from the Berlin School of Creative Leadership.  Ilka received her Executive MBA form the Berlin School, as well as receiving the Michael Conrad Outstanding Thesis Award 2016. We caught up with Ilka about her participation in the program and the impact it has had on her.  “When I started the ...

Last Chance

If you missed it before, here it is: the absolutely last chance to get in on the Worldwide Partners Panel:  Winning The New Business Game at the North America Region Meeting in Portland, Oregon September 25-28, 2016. Along with a whole meeting’s schedule of sessions and speakers that will propel you forward, comes this one focused on effectively using tools for new business.  With search ...

Win New Business

According to surveys conducted by RSW/US, an outsourced agency lead generation and new business development firm, 66% of advertising agencies do not have a new business development plan. And of the 44% purported to have a plan, that plan may be as loosely defined as “keeping our eyes open” or just not letting new business sources dry up. In the words of Antoine de Saint-Exupéry, ...

Optimize YouTube

When it comes to social media marketing, more and more marketers are recognizing the role YouTube plays. “Video-based content is easier to grasp, and provides entertainment apart from product education. No wonder more and more businesses are leveraging video-based advertisements on channels such as YouTube.  74% of all internet traffic in 2017 will be video-based.  52% of marketing professionals worldwide name video as the type ...

Partner Profile: Asahi Advertising

Asahi Advertising Inc. was established in 1924, as the advertising agency for Asahi Shimbun in the Taisho era at the dawn of advertising business in Japan. The company later expanded operations to provide various publicity solutions and became a comprehensive advertising company during Japan’s economic boom. A part of Worldwide Partners since 1992, the agency is a part of the B2B and Healthcare sub networks. ...

High-Profile PROVID

If you know advertising creativity, you know the publication, Lürzer's Archive, no matter where you live in the world. The magazine consistently recognizes outstanding creative around the globe. Worldwide Partners agency PROVID in the Ukraine are in Lürzer's Archive for their work with client European Bank for their Reconstruction and Development energy efficiency project called IQ Energy. The mention is specifically for a key visual ...

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Agencies of Change

  Join Worldwide Partners Inc., at the 2016 North America Region Meeting, September 25-28, 2016 in Portland, Oregon. With a focus on becoming a change agent for future success, the meeting will assist partners in identifying opportunities and prioritizing them—to create and sustain change. Topics ranging from trends to talent are designed to inform and inspire agency leaders to establish a framework for how they ...

+8 Olympians For MINI

Worldwide Partners agency, Butler, Shine, Stern & Partners - BSSP's newest "Defy Labels" campaign for MINI shares personal stories from eight Olympians and former Olympians demonstrating the power of the human spirit to succeed. Articles in Media Post,  Ad Age, and Creativity magazine explain how the campaign features the personal stories of tennis player Serena Williams, boxer Claressa Shields, fencer Ibtihaj Muhammad, volleyball player Jake ...