According to surveys conducted by RSW/US, an outsourced agency lead generation and new business development firm, 66% of advertising agencies do not have a new business development plan. And of the 44% purported to have a plan, that plan may be as loosely defined as “keeping our eyes open” or just not letting new business sources dry up.
In the words of Antoine de Saint-Exupéry, French writer, poet, aristocrat, journalist, and pioneering aviator, “A goal without a plan is just a wish.”
In the world of advertising and marketing, it is vital to the success of every agency to stay on top of new business. Reduce your mistakes and increase your success. Read this article from Hubspot, “9 Reasons Why Your New Business Program Is Failing.”