Following a competitive national review, Clayton, one of America’s largest homebuilders has hired The Tombras Group as its national media buying and analytics agency of record. Tombras, the Worldwide Partners agency headquartered in Knoxville, TN, will perform all national media planning and buying as well as handling the marketing analytics program with a special emphasis on activating new homebuyers.
“Tombras’ approach of driving business results through data analysis and media optimization made it clear they were the right choice,” said Carl Hill, Director of Marketing for Clayton. “We’re looking forward to measurably building the brand and growing sales with the help of the agency’s experience and insights.”
The partnership comes in advance of Clayton’s “Have It Made” national brand campaign launch, highlighting the company’s home customization selections developed by Clayton’s creative AOR, Made Movement in Boulder, Colorado.
“This is an exciting opportunity to help an already successful company and category leader make their next big jump,” said Dooley Tombras, Executive Vice President of the Tombras Group.