From Birmingham, o2ideas brought a fiesta of Worldwide Partners creative to the Public Relations Society of America (PRSA) – Alabama chapter’s October meeting focusing on Diversity and Hispanic media.
The program centered on a media panel of the state’s top Hispanic media outlets discussing best ways to interact with Hispanic publics. More than 60 PR executives from the state’s largest brands and institutions, and key leaders of Hispanic media, also experienced creative campaigns from R&R Partners, Mithoff Burton and MeringCarson in addition to the o2 hometown team.
R&R Partners contributed its work for Arizona’s Clean Election Commission and also its “Ahorra Agua” campaign for southern Nevada water conservation. Mithoff Burton of El Paso contributed great work, including the El Paso Symphony and the El Paso Museum of Art as well as its Workforce Solutions job fair campaign. MeringCarson contributed its work on “Conserva Tu Casa,” a California program designed to help citizens keep their homes when health and economic crises hit households. o2ideas presented “¿Qué Pasa, Chicago?,” a Verizon Wireless and Univision campaign leveraging Hispanic media personalities such as Omar to identify with local Latino consumers.
Worldwide Partners print creative was on display surrounding the meeting space, and a continuous loop of 20 spots played from the WPI campaigns as well.
“I remain impressed with o2ideas’ commitment to connecting messages that resonate with a diversity of audiences, including our Hispanic audiences in Alabama as well as the creative that the agency develops through all of its Worldwide Partners,” remarked Cristina Almanza, APR, Business Development Coordinator/Social Media Specialist, Buffalo Rock Company and PRSA Alabama Chair, Diversity Committee.
“People came away with an impressive appreciation of the creative firepower of Worldwide Partners agencies. Our collective strength in Hispanic PR was obvious. The creative complemented the purpose of the Hispanic media panel – which involves the care and nuance in relating with Hispanic audiences, and in developing their trust,” said Bill Todd, APR, president and partner of o2ideas.
“We are grateful for the overwhelming response of our Partners in helping us create network awareness in our home market, while also getting our Partners the external recognition they deserve,” he said.
Members of Alabama PRSA’s Diversity Committee are shown with key leaders of Alabama’s Hispanic media companies at the chapter’s October meeting. From L-R: Raul Trujillo, Alabama TV; Stacy Smith, APR; Orlando Rosa, Rivera Communications; Vanessa Vargas, Latino News; Bill Todd, APR; Cristina Almanza, APR and Chair, PRSA-AL Diversity Committee.