EMEA 2016: Scotland

“Forward” was the theme of the Worldwide Partners EMEA Region 2016 in Edinburgh, Scotland, 19-22 October, where attendees were inspired by powerful content and treated to hospitality of legendary proportions by network partners at The Union.

Highlights from the event included:

  • Charles Smith, Director of Marketing, VisitScotland shared insights and observations for how to drive success within the dynamic and evolving global tourism industry.
  • A workshop on how to compete in today’s modern agency landscape led by Contagious
  • Future Foundation called out trends for 2017, including new technologies like Pilot, the world’s first smart earpiece that translates between users speaking different languages
  • Cameron Clarke, Deputy Editor, The Drum leading a panel with veteran partners Ingrid Wächter-Lauppe, CEO of Wächter & Wächter Worldwide Partners, Munich, Germany; Ian McAteer, Managing Director at The Union, Scotland; and and Jean-Marc Segati, Vice President International for TVLowCost focused on what they’d tell their younger selves.

A few thoughts from our presenters:

“Good people, brought into a strategic context, creating a differentiated culture that leads to a focus on the the right strategies at the right time.”
–Mark Reid, 9 Patriots Consulting, on the keys to driving organizational and business success

“If you simply play by the rules, you will not win. Find a way to get access, stand out, secure insights and influence the rules of the pitch.”
–Paul Bainsfair, Director General, IPA, speaking about the pitch process.

“Connectivity is our greatest asset. Opportunity is our most valuable output.”
–John Harris, President/CEO, Worldwide Partners

See more meeting pictures and upload your own to share here and stay tuned for the full meeting video presentations.