July 13, 2017

Welcome New Partner Mediator Group

Written By: Angie Pascale

Worldwide Partners is pleased to welcome a new partner to the network, Mediator Group! Mediator is a full service agency operating out of Budapest, Hungary. Since their inception in 2005, Mediator has taken a 360-degree, multidisciplinary approach. Rather than focusing on a single channel or service offering, they encourage their staff from different areas of experience to be proactive and take leadership whenever they have a big idea. This ensures they always bring their clients integrated campaigns rooted in a strong, insight-based creative concept.

Mediator works with loads of successful and well-known brands in Hungary and around the world, such as Deichmann, Henkel Beauty Care, Office Depot, AD Pharma, Stop Shop, Park Center, Mylan and more.

Deichmann, one of the leading shoe retailers in Hungary, has been a client for more than a decade. Over that time, Mediator has supported the expansion of Deichmann’s network, the launch of their online shop, invented the D-Dance and delivered numerous other promotions.

For Henkel Beauty Care, an inspiring brand well ahead of the pack in the hair and beauty segment, they developed a co-branded promotion with cosmetics retail chain Rossmann to raise awareness, help protect the environment and support educational institutions. “The Power of Renewal” campaign encouraged customers to return plastic shampoo, lotion, shower gels and other cosmetic bottles to Rossmann stores. In exchange for the plastic bottles, customers voted on which nursery or elementary school should received 1 million HUF (~$4,000 US dollars) to renew their garden or develop a green environment for the children. The campaign resulted in some 13,000 plastic bottles returned to the stores!

Mediator is fortunate to draw daily inspiration from the amazing views from their office, which include the 1,000+ year-old Danube river and ruins of an antique roman amphitheater, providing a unique scene that is both rooted in the highlights of the past and stories from the present.

Get acquainted with your new partner, Mediator Group!

Written By: Angie Pascale

May 20 2019

Celebrating Creativity with Worldwide Partners Impact Awards

The WPI Impact Awards is a global competition designed to recognize creativity and effectiveness of WPI Agency Partner campaigns. The awards were decided on by a Global Panel of judges from with in industry, with six award categories reflecting the core industry verticals in which our clients compete--B2B, Travel and Tourism, Ecommerce, CPG, Lifestyle and Healthcare.

Written By: Angie Pascale

May 20 2019

Creativity is Not Dead, But It Is Changing

Last month, our agency partners gathered for a Global Summit in Silicon Beach, Los Angeles, CA to discuss how creativity is evolving our world and creating a Currency of Ideas. Throughout the three day event, attendees and speakers touched on everything from new processes of ideation, how to draw out creative ideas and what’s at stake for brands and agencies if they’re unable to embrace this new culture. Several key themes arose during the conference.

Written By: Angie Pascale