December 11, 2017

Welcome New Partner, Headvertising

Written By: Angie Pascale

We’re excited to welcome a new partner, Headvertising, to the WPI network! Headvertising is based in Bucharest, Romania, and made a name for themselves there as a creative agency focused on delivering only what’s best for brands. They don’t recycle ideas, don’t follow “industry rules,” don’t dumb down messaging, and don’t mind the festival juries. Rather, Headvertising sets their sights on the long term business implications for each client they work with, and finds the right mix of channels, treatments, formats and messaging to integrate communications and drive results.

This approach has proven successful for all types of brands–ING Bank, NN Pensions & Insurance, Red Bull Energy Drink, Dodge, Mercedes and World Wildlife Fund–but has been especially rewarding for those in the financial sector that need help connecting with consumers on a more personal and deeper level. A recent campaign for ING Bank is a great example of the impact that thorough planning, unique ideas, great visual storytelling and targeted campaigns can have. The campaign, “Simplu ca la ING” (“As simple as with ING”), used innovative visual language and inventive analogue production techniques in order to contrast its “digital” theme, which not only promoted ING’s digital banking but also had positive influences on the brand as a whole.

Headvertising has already benefitted from the WPI network. When a local client of theirs wished to launch their brand in some European markets, the good folks at The Union in Scotland, Wächter & Wächter in Germany, and Legend Group in Poland jumped in to provide useful insights and market data, helping Headvertising deliver a top-notch presentation to the client. Now, Headvertising looks forward to leveraging the WPI network to help them be more global and “go beyond the ‘club of peers with similar issues.’”

Learn more about your new partner, Headvertising.

Written By: Angie Pascale

May 20 2019

Celebrating Creativity with Worldwide Partners Impact Awards

The WPI Impact Awards is a global competition designed to recognize creativity and effectiveness of WPI Agency Partner campaigns. The awards were decided on by a Global Panel of judges from with in industry, with six award categories reflecting the core industry verticals in which our clients compete--B2B, Travel and Tourism, Ecommerce, CPG, Lifestyle and Healthcare.

Written By: Angie Pascale

May 20 2019

Creativity is Not Dead, But It Is Changing

Last month, our agency partners gathered for a Global Summit in Silicon Beach, Los Angeles, CA to discuss how creativity is evolving our world and creating a Currency of Ideas. Throughout the three day event, attendees and speakers touched on everything from new processes of ideation, how to draw out creative ideas and what’s at stake for brands and agencies if they’re unable to embrace this new culture. Several key themes arose during the conference.

Written By: Angie Pascale