Atomic Sport Publishes “The Rights Holder Manifesto”

The Dublin-Based Sports Advertising Agency Helps Rights Holders Build Partnerships with Sponsors.  Partner Agency Atomic Sport in Dublin, Ireland are fanatics when if comes to sports. Not only cheering on their favorite teams, but also helping clubs, athletes and organizations that deliver sport as a business to grow and prosper. And they believe one of the best ways to achieve this growth is through sponsorships. ...

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How will Facebook’s Recent Newsfeed Changes Impact Brands?

Last week, Facebook announced that it would be demoting content from brands, businesses and media to make these posts less prominent in the newsfeed. Citing feedback from users that brand content was crowding out personal connections, Mark Zuckerberg hopes the change will move Facebook from helping users find relevant content to helping them have “more meaningful social interactions.” Naturally, this change has brands, businesses and ...