2

WPI Global Summit Highlights the Connection Between Creativity and Data in Advertising

Right brain, left brain. Emotional, rational. Creativity, data. Culture, code. Art, science. However you choose to phrase it, there’s no denying the two halves that make up the whole of advertising. For centuries, creativity and data have been used in tandem to create experiences, drive cultural movements and sell products. Today, with technology skyrocketing toward singularity, reality skewed by augmentation and smart devices in every ...