July 15-16, Nanjing – The 19th annual China Advertising & Brand Conference and the 2020 China Advertising Marketing Awards (CAMA) Ceremony was co-hosted by China Advertising Magazine, Shanghai Advertising Association, Jiangsu Province Advertising Association, and Nanjing High Tech Industrial Development Zone.
The panel of 40 judges came from top international organizations, 4As advertising and media agencies, local creative hot shops, internet brands, famous multinational brands, leading Chinese brands, media, and academic fields. These highly experienced judges are category experts as well as judging experts, and some of them have been judges in major international awards. Viveca Chan, Chairman & CEO of WE Marketing Group, was the Vice Chairman of the Award’s Organizing Committee and Supervising Chairman of the Awards Judging.
During the award ceremony, WE Marketing Group received three major awards:
• Senz Chocolate was recognized as the 2020 New Retail Innovation Brand of the Year
• DianDuDe Guangdong Style Chinese New Year Campaign received a Silver Award for Content Marketing Innovation.
• WE Marketing Group received the 2020 Most Competitive Marketing Company Award
At the conference, Dr. Hugo Chan, Chief Innovation Officer of WE Marketing Group, gave a keynote speech on How to Use Brand Innovation to Drive Sales, and represented WE to receive the silver award for Content Marketing Innovation for DianDuDe Bakery.
WE Marketing Group’s Co-founder and Managing Director Kenny Wong accepted the 2020 Most Competitive Marketing Company Award on behalf of WE.
Master chocolatier Dany Deraymaeker attended the event to personally showcase Senz products. Mr. Deraymaeker knows the secret of fine chocolate making, since he started making chocolates at the early age of 13, worked at Godiva for 17 years, and was once invited to make chocolates for the Belgium royal family. He was interviewed by China Advertising Magazine during the conference.
About China Advertising Marketing Awards
China Advertising Marketing Awards (CAMA) was founded by China Advertising Magazine in 2006, and was previously known as China Advertising Annual Awards. Throughout the years, it witnessed the rapid growth and innovative breakthrough in the industry, and became one of the most influential professional award organizations.
About WE Marketing Group
WE are an unconventional group obsessed with results. We uncover the non-obvious. We curate with curious minds. We disrupt to invent. We evolve through experiments. Unleashing our creativity, all for driving business growth for clients.
This is our way since 2005 when WE started. As a leading independent marketing group, WE have over 300 employees now in 6 offices in China - Shanghai, Beijing, Hong Kong, Guangzhou, Nanjing and Hefei.
With our business-oriented expertise, WE provide closed-loop marketing solutions ranging from corporate planning, brand strategy, product concept, media, PR and events, to digital and social media marketing, content management, social commerce, private traffic marketing and more.
Creativity for Business.
This is how we work. This is WE.