We're incredibly proud that three of our independent agencies won Cannes Lions awards this week. Check out the winning work below:
Situationship - Sweathearts
Agency: Tombras
Location: USA
Awards:
Gold in Brand Experience & Activation
Gold in Breakthrough on a Budget
Bronze in PR Effectiveness
Bronze in Use of Humour
Situationships are blurry, hard to read, and full of mixed messages. So, ahead of Valentine's Day, Tombras convinced Sweethearts to sell a special edition Situationships box filled with hearts that are literally blurry, hard to read, and have mixed messages printed on them.
Address Change - Dans La Rue
Agency: LG2
Location: Canada
Award:
Bronze in Social & Influencer
LG2 hijacked influencer marketing for a good cause. The agency partnered with influencers to redirect the free winter clothes they receive from brands to Dans la rue, a nonprofit dedicated to helping homeless and at-risk youth.
Play the Dew: Dew Battle - Mountain Dew
Agency: Syn
Location: Japan
Award:
Bronze in Sound Design
The Syn team partnered with voice artist Rudi Rok to craft an immersive gaming soundscape only using the word "Dew." Through Rud's masterful vocal performance and inventive techniques, every sound element, from subtle ambiance to explore effects, are made solely from variations of the world "Dew," reproducing the iconic audio effects of classic battle games.
Congratulations and fantastic work to Tombras, LG2 and Syn!