When Fox Agency began 15 years ago in Leeds, the team was small, the ambition was big, and the belief in the power of standout B2B creativity ran deep. Today, that same spirit fuels a growing, multinational team spanning the UK and the US. 

As Fox Agency joins the Worldwide Partners network, they bring with them not just an impressive portfolio, but a distinct approach to modern B2B marketing: bold ideas, strategy rooted in real human insight, and an unwavering commitment to driving measurable demand.

A Philosophy Built on Brand-Led Demand

At its core, Fox Agency believes that B2B shouldn’t be boring, and that creativity is just as essential in enterprise marketing as in consumer campaigns. They champion “brand-led demand”: the idea that effective demand generation starts with meaningful, differentiated brand thinking. 

“Our role as an agency is about creating interesting ideas which cut through, connect, and make our audiences feel something,” said Lottie West, Global Head of PR at Fox Agency. “We do all of this through a solutions-first lens, looking at the change our clients are seeking to drive, and delivering the right mix of strategy, creativity, and through-the-funnel execution.”

With deep vertical expertise, the agency designs campaigns that reflect real audience needs and pain points, and they approach every brief through a solutions-first lens. That means crafting ideas that not only stand out, but drive the change clients are seeking through the right mix of strategy, creativity, and through-the-funnel execution.

Integrated, Channel-Agnostic, and Built for Complexity

Fox Agency’s integrated structure is one of its greatest strengths. With teams specializing across strategy, brand, PR, demand generation, ABM, creative, and more, the agency approaches every challenge without channel bias. 

“Clients often face challenges when it comes to internal alignment, so we can help them join the dots and use integration as a force multiplier to amplify and enhance results,” said Lottie.

Fox Agency also helps connect the dots when it comes to scaling to other markets. “Working with big complex corporates, how to translate global strategy into nuanced local markets is a frequent pain point, and something we often support on,” Lottie added. 

With deep operations in both the UK and US, they frequently help clients expand into new regions, adapt global strategy for local, and overcome the hurdles of scaling across borders. This includes translating high-level global messaging into nuanced, locally resonant campaigns that enable teams on the ground to deliver work that performs.

Trusted by Global Leaders in Tech and Engineering

Fox Agency’s expertise has earned the trust of some of the most influential names in B2B technology and enterprise services. Among its top accounts:

PHINIA

From supporting PHINIA’s launch on the New York Stock Exchange following its spin-off, to serving as global AOR, Fox Agency has helped embed the brand worldwide—architecting narrative, enabling global collaboration, and leading integrated campaigns across paid, earned, and owned channels.

ABB

What began as a PR partnership with ABB’s Process Industries division has expanded into broader PR and brand, demand, and ABM initiatives. Fox Agency now supports multiple ABB divisions, helping reinforce the company’s position as a sustainability-focused engineering innovator.

OneStream

For the enterprise financial planning platform, Fox Agency has delivered global brand and demand programs for three years—including guiding OneStream through its 2024 IPO. Their work has spanned North America and EMEA, amplifying brand, driving market penetration, and building community. A recent standout campaign, “Taking Finance Further,” reinforced OneStream’s role as a transformative force in financial operations worldwide.

A Clear-Eyed View on the CMO’s New Reality

A key trend Fox Agency is tracking this year: the increasingly technology-heavy CMO role. 

“Recent research showed that over 90% of CMOs would not have gone into this career if they had known how technologically dependent the role would become. These tools which are meant to make life easier are increasingly leading to burnout,” said Lottie.  

With overwhelming platform complexity creating distractions, and AI threatening to push marketers toward homogeneity, the agency sees a major opportunity for differentiation. The marketers who cut through the noise will be the ones who double down on creativity, human insight, and strategic clarity. 

“We focus on representing the customer within the business, reviewing the positioning of the brand in the market and against the competition, and taking an objective view on the brand's relevance and authenticity, the stuff that truly adds value,” added Lottie. 

Rooted in Leeds, Connected Across Continents

Fox Agency’s story begins in Leeds, one of the UK’s emerging hubs for creative, digital, and technology talent. It’s a city defined by momentum, innovation, and a shared determination to grow, all traits the agency sees reflected in its own culture.

Leeds is still home base for all-agency gatherings, but Fox Agency is far from stationary. Roughly half of its UK team works from London, where clients and colleagues benefit from the city’s energy, accessibility, and nonstop creative pulse. 

Meanwhile, Fox Agency’s US presence is accelerating fast, with hubs in New York and Denver. New York offers the pace and intensity of one of the world’s most iconic media capitals; Denver provides an independent, creative spirit, which aligns so naturally with Worldwide Partners’ global community.

A Strong New Connection to the WPI Community

As Fox Agency takes on increasingly larger and more globally complex briefs, joining WPI offers a vital advantage: access to best-in-class partners in key international markets. 

“Worldwide Partners enables Fox Agency to meet clients wherever they are, with local expertise and cultural nuance already built in,” said Lottie. 

Rooted in bold ideas and built for global complexity, Fox Agency enters the world’s most collaborative agency network ready to amplify what’s possible in B2B. Now powered by Worldwide Partners, they’re equipped to meet clients anywhere with local expertise, shared creativity, and seamless partnership—driving the kind of brand-led demand that reshapes markets and sets a new standard for modern B2B marketing.