Eileen Norton

Posts by Eileen Norton

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Meet Hunter

Tapping into the entrepreneurial spirit that is so prevalent in their region, Worldwide Partners agency, Hunter was founded in 2010 by Simon Hakim and Matt Gibbins. The Melbourne, Australia-based shop also has offices in neighboring New Zealand. Hailing from Australia, Norway, UK, France, New Zealand, China and beyond, their team has a pedigree that boasts experience on branding some of the world’s finest challenger brands ...

Around The Globe Award Wins

Congratulations to Worldwide Partners agency, Rosbeef! preselected for the Epica Awards for their Black XS / PACO RABANNE work.  See it here and here. Congratulations to partner Mintz + Hoke on taking home 21 Connecticut Ad Club Awards, including 6 Gold Pencils & a Gold Innovation Award. Read all Congratulations to HWP* our Worldwide Partners agency in  Costa Rica on their two wins ...

Rising To The Challenge: Today’s Independent Agency

Seen as the challenger to the WPP’s of the world, Worldwide Partners got some great press in a recent article in The Hindu Business Line, following the APR Region Meeting in Mumbai. Helping to develop a global footprint and independently driven without shareholder impetus, Worldwide Partners was positioned as the force of the future.  With the people who pitch the business being the very same ...

Essential Advertising People

  Keith Cartwright of Butler, Shine, Stern & Partners has been designated as number nine of “The 10 Essential Advertising People of The Year," by US Campaign. A recent feature explains how Cartwright spearheaded a coalition to promote peace following the violence last summer when two black men, Alton Sterling and Philando Castile were killed, and later five police officers were shot at a Black ...

#RIM2016

For the second year, Aressy, our Worldwide Partners agency in Paris, co-organized the International Meeting of B2B Marketing, #RIM2016. According to Iria Marquès of Arresy, nearly 400 attended the meeting, themed “Disruption To Go Global.” The impressive line-up of speakers included Gary Slack, CEO of Worldwide Partners agency, Slack & Company from Chicago. Gary dispelled the myth of B2B really meaning Boring to Boring, bringing ...

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Meet Chemistry Club

It’s 1997 and two associate creative directors from Goodby Silverstein & Partners in San Francisco, set out on their own with one golden rule, “Sell unto others as you would have them sell unto you.” Scott Aal, and Grant Richards are all about chemistry. As the agency name (updated in 2012) implies, the creatively-drive work from full-service agency Chemistry Club, is about exploring and experimenting ...

Collaboration Wins Ingredion

Worldwide Partners agency, Slack and Company in Chicago is the global lead agency for Fortune 500 company, Ingredion. A global ingredients solutions company, Ingredion makes sweeteners, starches, nutrition ingredients and biomaterials that are used by customers in everyday products from foods and beverages to paper and pharmaceuticals. When the client had need of an agency in Mexico, Slack and Company endorsed Worldwide Partners agency, Activamente. ...

Union Award Win

The Union has won the award for the Best Travel/Leisure Campaign at the 2016 Drum Content Awards in London for their work on VisitScotland. The winning work included online films which featured a range of Scots from a scallop fisherman on Skye to the lone piper at the Royal Edinburgh Military Tattoo. See the full #ScotsSpirit Campaign. Union Managing Director, Kyle Hardie, and Senior Planner, ...

Client Collaboration

Worldwide Partners agency, Slack and Company recently redesigned their office on Chicago’s Magnificent Mile. The shop utilized the products of Herman Miller, a long-time client, to turn their space from a place to meet, work, and unwind together with a few drinks after a long week, to a true extension of Slack’s brand message, essence and promise. As a result, when Herman Miller asked the ...

EMEA 2016: Scotland

“Forward” was the theme of the Worldwide Partners EMEA Region 2016 in Edinburgh, Scotland, 19-22 October, where attendees were inspired by powerful content and treated to hospitality of legendary proportions by network partners at The Union. Highlights from the event included: Charles Smith, Director of Marketing, VisitScotland shared insights and observations for how to drive success within the dynamic and evolving global tourism industry. A ...