Partners Le Bros and The Union Team Up to Advance Destination Strategy in Vietnam

On August 4, WPI agency partner Le Bros in Vietnam helped organize an international conference for The Khanh Hoa Department of Tourism and enlisted Michael Hart, Creative Director with WPI agency partner The Union in Scotland to be the keynote speaker. As Khanh Hoa Tourism seeks to build a high-quality, whole-tourism-ecosystem destination with a sharpened brand image, The Union was an ideal source of inspiration ...

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How will Facebook’s Recent Newsfeed Changes Impact Brands?

Last week, Facebook announced that it would be demoting content from brands, businesses and media to make these posts less prominent in the newsfeed. Citing feedback from users that brand content was crowding out personal connections, Mark Zuckerberg hopes the change will move Facebook from helping users find relevant content to helping them have “more meaningful social interactions.” Naturally, this change has brands, businesses and ...

Partner Staart Helps City of Pori Rebrand Using Data-Driven and Engaging Process

How do you rebrand an entire city and have the citizens that live there actually embrace it? This was the challenge that Staart faced when The City of Pori in Finland approached them to help give the city a refreshed image. Staart knew that to getting the people to accept the rebrand would require the people getting involved in the process. So they developed a ...

+8 Olympians For MINI

Worldwide Partners agency, Butler, Shine, Stern & Partners - BSSP's newest "Defy Labels" campaign for MINI shares personal stories from eight Olympians and former Olympians demonstrating the power of the human spirit to succeed. Articles in Media Post,  Ad Age, and Creativity magazine explain how the campaign features the personal stories of tennis player Serena Williams, boxer Claressa Shields, fencer Ibtihaj Muhammad, volleyball player Jake ...

Entering The Japan Market

Campaign Asia magazine asserts that the multinationals are rediscovering Japan.  According to their article, “foreign brands need to discard their preconceptions about Japan.” Although, evidently many brands entering the Japan market are still not doing their consumer research and are making the mistake of portraying a consumer who no longer exists—like the 1950’s style housewife waiting for her husband to come home. As we have ...

Big Brands See Value in Good Behavior

This year, during the Super Bowl, some brands are shifting their focus from their products to messages about the use of their products. In simpler terms, they are learning to align consumer values to that of the brand. Colgate plans to air a spot to remind its customers to turn off the tap while brushing their teeth. The brand was looking for a way to ...