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What Does It Mean to Accelerate in Today’s Advertising Landscape?

Consumers are demanding more than goods and services. Employees are demanding more than paychecks and opportunities. Clients are demanding more than ideas and ROI. The advertising industry is undergoing a revolution right now, and only the swift will survive. Acceleration is the name of the game. This is especially true for independent advertising agencies needing to distinguish themselves from consultancies and break through a sea ...

Partners Le Bros and The Union Team Up to Advance Destination Strategy in Vietnam

On August 4, WPI agency partner Le Bros in Vietnam helped organize an international conference for The Khanh Hoa Department of Tourism and enlisted Michael Hart, Creative Director with WPI agency partner The Union in Scotland to be the keynote speaker. As Khanh Hoa Tourism seeks to build a high-quality, whole-tourism-ecosystem destination with a sharpened brand image, The Union was an ideal source of inspiration ...

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WPI Global Summit Highlights the Connection Between Creativity and Data in Advertising

Right brain, left brain. Emotional, rational. Creativity, data. Culture, code. Art, science. However you choose to phrase it, there’s no denying the two halves that make up the whole of advertising. For centuries, creativity and data have been used in tandem to create experiences, drive cultural movements and sell products. Today, with technology skyrocketing toward singularity, reality skewed by augmentation and smart devices in every ...

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Worldwide Partners Hosts Global Agency Summit in Miami for Independent Agencies

  Independent advertising agencies from around the globe gather to collaborate, inspire and discuss trends April 3, 2018 -- Denver, CO -- Worldwide Partners, Inc, (WPI), one of the world’s largest agency networks with more than 60 agency partners in 40 countries on five continents, is hosting a Global Summit in Miami April 15 through 17 for agency partners in their network. The quality of ...

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WPI Global Summit Proves The World is Yours for Independent Agencies

Independent agencies are facing a new set of challenges today, but it’s nothing they haven’t experienced before. That was the atmosphere at Worldwide Partners Global Summit in Paris last week. Agency partners are optimistic and energized, because the struggle is not new. While the exact challenges are different today—rise of consultancies creating new competitors, rapidly advancing technologies, new marketing channels, and increased demands from both ...

Congratulations to all the Perfect Partner Award Winners

The Perfect Partner Awards were announced on the final night of the World Meeting in Taipei last month. These awards seek to highlight those partners that are progressive and innovative, have responded rapidly, turned over backwards to get the job done, worked as an extended arm of other agencies, and acted with the highest integrity throughout the entire process. In short, Perfect Partners represent the ...

World Meeting Recap

Last month, some 50 attendees from 30 partner agencies and 12 speakers gathered in Taipei for our World Meeting. From board meetings to sub-network meetings, general speaker sessions to interactive workshops, welcome reception to Perfect Partner awards, night market strolls to awe-inspiring dinner views, it was a productive, inspirational and fun four days! SPEAKER SESSIONS Jenny Chan, one of our guest speakers and a reporter ...

#RIM2016

For the second year, Aressy, our Worldwide Partners agency in Paris, co-organized the International Meeting of B2B Marketing, #RIM2016. According to Iria Marquès of Arresy, nearly 400 attended the meeting, themed “Disruption To Go Global.” The impressive line-up of speakers included Gary Slack, CEO of Worldwide Partners agency, Slack & Company from Chicago. Gary dispelled the myth of B2B really meaning Boring to Boring, bringing ...

EMEA 2016: Scotland

“Forward” was the theme of the Worldwide Partners EMEA Region 2016 in Edinburgh, Scotland, 19-22 October, where attendees were inspired by powerful content and treated to hospitality of legendary proportions by network partners at The Union. Highlights from the event included: Charles Smith, Director of Marketing, VisitScotland shared insights and observations for how to drive success within the dynamic and evolving global tourism industry. A ...

Burning Live Event

As a part of their participation in paradigm-shifting and inspiring events such as SXSW, Ad Week in New York, and The Cannes Lions, The Group was represented at Burning Man 2016. The Worldwide Partners agency in Brazil sent trade manager, Ana Paula Boyadjian to the 2016 Burning Man. Held in the US at Black Rock desert, Nevada. The 80,000 participants to the counterculture celebration, carry ...