Partners WE Marketing Group and MeringCarson Collaborate on Visit California Campaign in China

WE Marketing Group in Shanghai, China recently signed on famous actor/singer/songwriter Aarif Lee as the Chinese brand ambassador for Visit California. Working closely with MeringCarson in Sacramento, Visit California’s global brand agency, WE developed a series of video and social media content, aimed at millennial travelers, to be aired in China for the campaign launch in Spring 2019. For this new ambassador campaign, WE and ...

4 Lessons from Partner Clean’s “Joined In Strength” Campaign for Charlottesville

WPI Partner Clean in Raleigh, North Carolina, USA created a powerful and successful campaign for The Charlottesville Albemarle Convention & Visitors Bureau (CACVB), driving 500 million impressions in a single week. The campaign, “Joined in Strength,” was developed to unite the Charlottesville, Virginia and Washington, DC communities and spread a message of positivity on the one year anniversary of the tragic “Unite the Right” rally. ...

Worldwide Partners Inc, Global Network of Independent Agencies, Partners with TOP VIDEO TALENTS, One of the Largest Global Video Crowdsourcing Platforms Built with Userfarm

Worldwide Partners adds 150,000 filmmakers to the network’s global footprint, allowing their agencies to rapidly develop relevant, engaging video to be used throughout digital, OOH, TV and other marketing channels. DENVER, May 31th, 2018 - Worldwide Partners, Inc. (WPI), one of the largest networks of independent advertising and marketing services agencies with 65 agencies in 40 countries, has partnered with Top Video Talents, a crowdsourcing ...

1

Worldwide Partners Hosts Global Agency Summit in Miami for Independent Agencies

  Independent advertising agencies from around the globe gather to collaborate, inspire and discuss trends April 3, 2018 -- Denver, CO -- Worldwide Partners, Inc, (WPI), one of the world’s largest agency networks with more than 60 agency partners in 40 countries on five continents, is hosting a Global Summit in Miami April 15 through 17 for agency partners in their network. The quality of ...

The Real Winners and Losers of the Super Bowl

Each year, 100+ million people watch the Super Bowl around the world. We know that’s not just because of what’s happening on the field. More than a quarter of viewers tune in for the commercials only, and we in the advertising industry certainly fall into this bucket. This year’s Super Bowl ads were quite different than last year. Politics and sympathy were traded for entertainment ...

0

How will Facebook’s Recent Newsfeed Changes Impact Brands?

Last week, Facebook announced that it would be demoting content from brands, businesses and media to make these posts less prominent in the newsfeed. Citing feedback from users that brand content was crowding out personal connections, Mark Zuckerberg hopes the change will move Facebook from helping users find relevant content to helping them have “more meaningful social interactions.” Naturally, this change has brands, businesses and ...

2016 Millennial Study

In the first quarter of this year, Moosylvania commissioned their fourth annual millennial study to learn more about favorite brands and digital behaviors. The study was recently released by the Worldwide Partners agency located in Missouri, and featured in Business Insider: “Millennials Reveal 100 Brands They Love.” This year’s 1,500 surveys build upon the previous 4,500 consumer responses, out of which Mooslyvania has dug into ...

B2B Live Streaming?

Read the latest from Slack and Company's Chief Digital Officer Rich Dettmer. In his blog post for the Chicago-based Worldwide Partners agency, Rich examines whether live streaming is the next hot channel for Digital B2B marketing. While his Slack and Company media counterpart, Terry McDermott advocates for the edited visual message in his blog post, to better reach the business audience—which he says is not ...

Optimize YouTube

When it comes to social media marketing, more and more marketers are recognizing the role YouTube plays. “Video-based content is easier to grasp, and provides entertainment apart from product education. No wonder more and more businesses are leveraging video-based advertisements on channels such as YouTube.  74% of all internet traffic in 2017 will be video-based.  52% of marketing professionals worldwide name video as the type ...

Save The Date

When you get a chance to meet with colleagues at a Worldwide Partners regional meeting, there is an opportunity for learning as well as an exchange that boosts business. In the words of your partners, “Rich content and great opportunity to meet with other partners.” “Good speakers, great possibilities for interacting.” “Speakers were engaging and relevant.” Please take a moment to mark your calendars for ...