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How will Facebook’s Recent Newsfeed Changes Impact Brands?

Last week, Facebook announced that it would be demoting content from brands, businesses and media to make these posts less prominent in the newsfeed. Citing feedback from users that brand content was crowding out personal connections, Mark Zuckerberg hopes the change will move Facebook from helping users find relevant content to helping them have “more meaningful social interactions.” Naturally, this change has brands, businesses and ...

Digital Transformation Part 2

Building on his 2014 research of digital transformation, principal analyst at Altimeter, Brian Solis, studied how companies are changing, and the challenges and opportunities they face while undergoing a digital transformation. The report, "The 2016 State of Digital Transformation,” is based on insights and data from more than 500 digital strategists and executives.  It shares the latest facts and figures on the top drivers, challenges, ...

Independent Ad Agency Meet Up SXSW 2016

Brian Solis spoke to our group at the SXSW Independent Agency Meet Up on Saturday, March 12. His focus was on how the structure of the customer journey is quickly unraveling and the status quo no longer applies. The very nature of the customer journey is now up for grabs — a rich opportunity particularly for independent agencies who have the ability to do this ...

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SXSW 2016: A Recap On Trends And The Evolution Of Human-Computer Communications

To paraphrase Lord Tennyson, in the Spring a young man’s fancy lightly turns to thoughts of creative inspiration. Which at Godfrey means a trip to Austin, Texas, for the annual South by Southwest® (SXSW) Interactive Festival . For the past five years, we’ve attended SXSW to participate in the conversations around trends at the intersection of culture and digital. Here’s a recap of the top ...