Partner Clean’s Intern Bootcamp Helps Students Gain Real-World Agency Experience

Rigorous all-hands meetings. 48-hour turnarounds. Shifting tasks and priorities. Aggressive marketing goals. New team dynamics. The thrill of winning a pitch. These aspects of a busy global agency are things we’ve all come to know well. But it’s unfamiliar territory for most college students. Not, however, for the lucky few to attend the annual Intern Bootcamp hosted by WPI Partner Clean in North Carolina last ...

Partner Staart Helps City of Pori Rebrand Using Data-Driven and Engaging Process

How do you rebrand an entire city and have the citizens that live there actually embrace it? This was the challenge that Staart faced when The City of Pori in Finland approached them to help give the city a refreshed image. Staart knew that to getting the people to accept the rebrand would require the people getting involved in the process. So they developed a ...

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WPI Global Summit Proves The World is Yours for Independent Agencies

Independent agencies are facing a new set of challenges today, but it’s nothing they haven’t experienced before. That was the atmosphere at Worldwide Partners Global Summit in Paris last week. Agency partners are optimistic and energized, because the struggle is not new. While the exact challenges are different today—rise of consultancies creating new competitors, rapidly advancing technologies, new marketing channels, and increased demands from both ...

New Tech: Smart Sampling

When Worldwide Partners agency Activamente, in Mexico combined mobile marketing and product sampling, they created Nimanic, Smart Sampling. Now Activamente is offering a free US-based pilot program exclusively to clients of Worldwide Partners agencies. Meet Nimanic Nimanic is a vending marketing startup that provides a network of connected vending machines to target consumers to receive free products using a digital action—tweet, ‘like’, etc., using their ...