0

Partners Moon & Focusadvertising Collaborate on Saudi National Soccer Team Campaign for The World Cup

WPI Partner Focusadvertising in Saudi Arabia collaborated with WPI Partner Moon in Düsseldorf, to create a promotional video for the Saudi National Soccer team, for The World Cup. The Saudi National Soccer Team was playing a promotional match in Germany against the German National Team on June 8, 2018 before heading out to Russia on June 9 from Köln airport. Saudia Airlines is one of the ...

Collaboration Wins Ingredion

Worldwide Partners agency, Slack and Company in Chicago is the global lead agency for Fortune 500 company, Ingredion. A global ingredients solutions company, Ingredion makes sweeteners, starches, nutrition ingredients and biomaterials that are used by customers in everyday products from foods and beverages to paper and pharmaceuticals. When the client had need of an agency in Mexico, Slack and Company endorsed Worldwide Partners agency, Activamente. ...

Home Run

Following a competitive national review, Clayton, one of America’s largest homebuilders has hired The Tombras Group as its national media buying and analytics agency of record. Tombras, the Worldwide Partners agency headquartered in Knoxville, TN, will perform all national media planning and buying as well as handling the marketing analytics program with a special emphasis on activating new homebuyers. “Tombras’ approach of driving business results ...

Last Chance

If you missed it before, here it is: the absolutely last chance to get in on the Worldwide Partners Panel:  Winning The New Business Game at the North America Region Meeting in Portland, Oregon September 25-28, 2016. Along with a whole meeting’s schedule of sessions and speakers that will propel you forward, comes this one focused on effectively using tools for new business.  With search ...

Win New Business

According to surveys conducted by RSW/US, an outsourced agency lead generation and new business development firm, 66% of advertising agencies do not have a new business development plan. And of the 44% purported to have a plan, that plan may be as loosely defined as “keeping our eyes open” or just not letting new business sources dry up. In the words of Antoine de Saint-Exupéry, ...

58% of clients plan to review agencies in next 12 months.

A recent article in The Wall Street Journal references a new study based on surveys of more than 300 marketers, representing 90% of Ad Age’s 100 Top Spenders, citing 58% of respondents as saying they plan to review their agencies in the next 12 months. (The full report on the Advertisers Perception study will be released September 2016.) This presents Worldwide Partners agencies with an opportunity to ...

Lift A Glass For This Win

Clean Design, a Worldwide Partners agency, just announced it has been named agency of record for LM Restaurants Inc.’s Carolina Ale House. Clean Design will provide brand strategy, creative, and public relations support to the regional sports bar chain as it looks to expand into new markets. Carolina Ale House currently has 31 locations across seven states in the South—North Carolina, South Carolina, Florida, Georgia, ...