4 Lessons from Partner Clean’s “Joined In Strength” Campaign for Charlottesville

WPI Partner Clean in Raleigh, North Carolina, USA created a powerful and successful campaign for The Charlottesville Albemarle Convention & Visitors Bureau (CACVB), driving 500 million impressions in a single week. The campaign, “Joined in Strength,” was developed to unite the Charlottesville, Virginia and Washington, DC communities and spread a message of positivity on the one year anniversary of the tragic “Unite the Right” rally. ...

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How will Facebook’s Recent Newsfeed Changes Impact Brands?

Last week, Facebook announced that it would be demoting content from brands, businesses and media to make these posts less prominent in the newsfeed. Citing feedback from users that brand content was crowding out personal connections, Mark Zuckerberg hopes the change will move Facebook from helping users find relevant content to helping them have “more meaningful social interactions.” Naturally, this change has brands, businesses and ...

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Harnessing the Power of Social Media Data to Generate Oncology Insights

Cancer patients are increasingly going online to share their experiences as well as hopes and fears for the future. Much of the content generated by patients, caregivers, and HCPs can be used to help us understand the cancer journey. As part of our Oncology Insights series, we aim to uncover the statistics, trends, and pearls unique to each type of cancer. We use the JUICE ...

Facebook is biggest new TV advertiser as adspend breaks £5 billion barrier

TV adspend has surpassed £5 billion for the first time, according to data collected by Thinkbox. The TV trade body's report showed that advertisers spent a total of £5.27 billion on spots, sponsorships and product placement on TV in 2015, a 7.4 per cent increase from 2014. It is the sixth consecutive year of growth for the sector. This has been driven in part by ...