Welcome New Partner Stoltz Marketing Group!

Worldwide Partners is excited to welcome Stoltz Marketing Group to the WPI network! Stoltz Marketing Group is a creatively driven, strategically focused, digitally obsessed, full-service marketing agency based in Boise, Idaho, USA. Stoltz helps clients see their true potential, whether that’s at the start for emerging brands or during a lull for established brands. During these two critical stages--Birth and Rebirth--Stoltz leverages a unique, hands-on ...

International Women’s Day: WPI’s Incredible Women Around the Globe

We’re proud to have have so many brilliant and empowering women leaders at our partner agencies. These women are celebrated each and every day for their incredible contributions to their agencies, the advertising industry and the WPI network. Today, on International Women’s Day, they deserve a special recognition! Please join us in thanking these impressive women for their unending motivation, inspiration, support, intelligence and wisdom. ...

Partner Spotlight: How ActivaMente Helped Pave the Way for Digital in Mexico

Before the iPhone, before Facebook, even before Google, there was ActivaMente. ActivaMente is a digital business and integrated communications agency based in Mexico City. They were founded in 1996, and unlike some other agencies that have been around for more than two decades, ActivaMente is and has always been digital. The backpackers guide to the digital galaxy It all started during a backpacking trip through ...

Partner Reactions to Super Bowl Ads

Last night’s Super Bowl had us buzzing at the office this morning. And, of course, it wasn’t about the game. This year’s ads followed a similar trend as last year--avoid politics and controversy, promote humor and entertainment. We also saw loads of celebrity cameos, several seemingly odd brand mashups, and even one truly odd celebrity mashup (come on, in no world would Carrie and The ...

Partner Atomic Beta and SiriusDecisions Bring ABM Expertise to Irish B2B Marketers

Partner Atomic Beta is teaming up with global B2B sales and marketing advisory firm SiriusDecisions on a workshop to help Ireland’s B2B marketers learn how to adopt account-based marketing (ABM). Titled “Getting Started with Account-Based Marketing: A Practitioner's Workshop,” the event takes place at 8:30 am on February 12 at Dublin’s Dean Hotel. The morning will consist of interactive sessions and practical advice led by ...

Global Recognition for Five WPI Agency Partners

During this time of year, it’s not hard to find something to be jolly about. But this year, we’re extra jolly. What’s making us so happy? Five of our independent agency partners have been named Independent or Small Agency of the Year by leading organizations around the globe! A joyful time, indeed! Read on to learn more about each of the winning partners. Rosbeef! - ...

Bringing Blockchains LLC to the world

Partners R&R and Ardmore Inspire In Stellar International Worldwide Partners Collaboration In an exciting international collaboration, leading Las Vegas-based marketing, communications and advocacy agency R&R Partners joined forces with the UK and Ireland’s Ardmore Advertising to deliver a worldwide media, recruitment and investment campaign for Blockchains LLC, a new company dedicated to changing how the world interacts, for the better, utilising blockchain technology. Strategic and ...

Partners The Union and BSSP Share Benefits of Talent Exchange Programs

We’re all familiar with the concept of studying abroad. Students around the globe have benefited from the knowledge, skills and experiences they gain by being immersed in a new culture for an extended period of time. Yet the opportunity to participate in this enriching experience stops once you graduate college. Why isn’t this opportunity made available in the workforce, when the exchange will have more ...

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How will Facebook’s Recent Newsfeed Changes Impact Brands?

Last week, Facebook announced that it would be demoting content from brands, businesses and media to make these posts less prominent in the newsfeed. Citing feedback from users that brand content was crowding out personal connections, Mark Zuckerberg hopes the change will move Facebook from helping users find relevant content to helping them have “more meaningful social interactions.” Naturally, this change has brands, businesses and ...

Collaboration Wins Ingredion

Worldwide Partners agency, Slack and Company in Chicago is the global lead agency for Fortune 500 company, Ingredion. A global ingredients solutions company, Ingredion makes sweeteners, starches, nutrition ingredients and biomaterials that are used by customers in everyday products from foods and beverages to paper and pharmaceuticals. When the client had need of an agency in Mexico, Slack and Company endorsed Worldwide Partners agency, Activamente. ...