Partner Spotlight: How ActivaMente Helped Pave the Way for Digital in Mexico

Before the iPhone, before Facebook, even before Google, there was ActivaMente. ActivaMente is a digital business and integrated communications agency based in Mexico City. They were founded in 1996, and unlike some other agencies that have been around for more than two decades, ActivaMente is and has always been digital. The backpackers guide to the digital galaxy It all started during a backpacking trip through ...

Partner Reactions to Super Bowl Ads

Last night’s Super Bowl had us buzzing at the office this morning. And, of course, it wasn’t about the game. This year’s ads followed a similar trend as last year--avoid politics and controversy, promote humor and entertainment. We also saw loads of celebrity cameos, several seemingly odd brand mashups, and even one truly odd celebrity mashup (come on, in no world would Carrie and The ...

Partner Atomic Beta and SiriusDecisions Bring ABM Expertise to Irish B2B Marketers

Partner Atomic Beta is teaming up with global B2B sales and marketing advisory firm SiriusDecisions on a workshop to help Ireland’s B2B marketers learn how to adopt account-based marketing (ABM). Titled “Getting Started with Account-Based Marketing: A Practitioner's Workshop,” the event takes place at 8:30 am on February 12 at Dublin’s Dean Hotel. The morning will consist of interactive sessions and practical advice led by ...

Global Recognition for Five WPI Agency Partners

During this time of year, it’s not hard to find something to be jolly about. But this year, we’re extra jolly. What’s making us so happy? Five of our independent agency partners have been named Independent or Small Agency of the Year by leading organizations around the globe! A joyful time, indeed! Read on to learn more about each of the winning partners. Rosbeef! - ...

Bringing Blockchains LLC to the world

Partners R&R and Ardmore Inspire In Stellar International Worldwide Partners Collaboration In an exciting international collaboration, leading Las Vegas-based marketing, communications and advocacy agency R&R Partners joined forces with the UK and Ireland’s Ardmore Advertising to deliver a worldwide media, recruitment and investment campaign for Blockchains LLC, a new company dedicated to changing how the world interacts, for the better, utilising blockchain technology. Strategic and ...

Partners The Union and BSSP Share Benefits of Talent Exchange Programs

We’re all familiar with the concept of studying abroad. Students around the globe have benefited from the knowledge, skills and experiences they gain by being immersed in a new culture for an extended period of time. Yet the opportunity to participate in this enriching experience stops once you graduate college. Why isn’t this opportunity made available in the workforce, when the exchange will have more ...

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How will Facebook’s Recent Newsfeed Changes Impact Brands?

Last week, Facebook announced that it would be demoting content from brands, businesses and media to make these posts less prominent in the newsfeed. Citing feedback from users that brand content was crowding out personal connections, Mark Zuckerberg hopes the change will move Facebook from helping users find relevant content to helping them have “more meaningful social interactions.” Naturally, this change has brands, businesses and ...

Collaboration Wins Ingredion

Worldwide Partners agency, Slack and Company in Chicago is the global lead agency for Fortune 500 company, Ingredion. A global ingredients solutions company, Ingredion makes sweeteners, starches, nutrition ingredients and biomaterials that are used by customers in everyday products from foods and beverages to paper and pharmaceuticals. When the client had need of an agency in Mexico, Slack and Company endorsed Worldwide Partners agency, Activamente. ...

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Meet Clean Design

When asked about their relationship with Worldwide Partners, Natalie Perkins, CEO of Clean Design a WPI shareholder since 2015 explained it this way. “It is our intent to remain a strong independent, woman-owned agency that succeeds due to its culture. WPI is attractive to us because it allows us to preserve our culture while giving us the ability to tap into a network of like-minded ...

Showcasing Network Capabilities

From Birmingham, o2ideas brought a fiesta of Worldwide Partners creative to the Public Relations Society of America (PRSA) – Alabama chapter’s October meeting focusing on Diversity and Hispanic media. The program centered on a media panel of the state’s top Hispanic media outlets discussing best ways to interact with Hispanic publics. More than 60 PR executives from the state’s largest brands and institutions, and key ...