High-Profile PROVID

If you know advertising creativity, you know the publication, Lürzer's Archive, no matter where you live in the world. The magazine consistently recognizes outstanding creative around the globe. Worldwide Partners agency PROVID in the Ukraine are in Lürzer's Archive for their work with client European Bank for their Reconstruction and Development energy efficiency project called IQ Energy. The mention is specifically for a key visual ...

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Agencies of Change

  Join Worldwide Partners Inc., at the 2016 North America Region Meeting, September 25-28, 2016 in Portland, Oregon. With a focus on becoming a change agent for future success, the meeting will assist partners in identifying opportunities and prioritizing them—to create and sustain change. Topics ranging from trends to talent are designed to inform and inspire agency leaders to establish a framework for how they ...

+8 Olympians For MINI

Worldwide Partners agency, Butler, Shine, Stern & Partners - BSSP's newest "Defy Labels" campaign for MINI shares personal stories from eight Olympians and former Olympians demonstrating the power of the human spirit to succeed. Articles in Media Post,  Ad Age, and Creativity magazine explain how the campaign features the personal stories of tennis player Serena Williams, boxer Claressa Shields, fencer Ibtihaj Muhammad, volleyball player Jake ...

Entering The Japan Market

Campaign Asia magazine asserts that the multinationals are rediscovering Japan.  According to their article, “foreign brands need to discard their preconceptions about Japan.” Although, evidently many brands entering the Japan market are still not doing their consumer research and are making the mistake of portraying a consumer who no longer exists—like the 1950’s style housewife waiting for her husband to come home. As we have ...

Association Connection

In Brazil, The Group now has an office in São Paulo as part of the meeting rooms of the Brazilian Association of Advertisers (ABA).  Fernando Guntovitch, partner and CEO of Worldwide Partners agency, The Group, plans to use the space for strategic meetings, project presentations and meetings with specialized suppliers and customers. But first priority will be to advertisers who can enjoy personalized pampering, blocks, ...

MeringCarson

Campaign US magazine called them the best agency you’ve never heard of. A Worldwide Partners network agency since 2012, we know you have heard of MeringCarson. In fact, you have probably met someone from the agency at a meeting and given them a hand with an assistance request. When you read the full Campaign article, you will learn how the Sacramento-headquartered  agency got involved with ...

58% of clients plan to review agencies in next 12 months.

A recent article in The Wall Street Journal references a new study based on surveys of more than 300 marketers, representing 90% of Ad Age’s 100 Top Spenders, citing 58% of respondents as saying they plan to review their agencies in the next 12 months. (The full report on the Advertisers Perception study will be released September 2016.) This presents Worldwide Partners agencies with an opportunity to ...

Save The Date

When you get a chance to meet with colleagues at a Worldwide Partners regional meeting, there is an opportunity for learning as well as an exchange that boosts business. In the words of your partners, “Rich content and great opportunity to meet with other partners.” “Good speakers, great possibilities for interacting.” “Speakers were engaging and relevant.” Please take a moment to mark your calendars for ...

Lift A Glass For This Win

Clean Design, a Worldwide Partners agency, just announced it has been named agency of record for LM Restaurants Inc.’s Carolina Ale House. Clean Design will provide brand strategy, creative, and public relations support to the regional sports bar chain as it looks to expand into new markets. Carolina Ale House currently has 31 locations across seven states in the South—North Carolina, South Carolina, Florida, Georgia, ...