0

Are B2B and B2C marketing converging? Hardly!

Are the lines between B2B and B2C blurring? Gary Slack, chairman and CEO of Slack and Company, argues this couldn't be further from the case. Barely a week goes by without someone saying the worlds of B2B and B2C marketing are converging. For this claim to be true, nothing less than the following would have to start happening: Boeing would have to start buying jet ...

Independent Ad Agency Meet Up SXSW 2016

Brian Solis spoke to our group at the SXSW Independent Agency Meet Up on Saturday, March 12. His focus was on how the structure of the customer journey is quickly unraveling and the status quo no longer applies. The very nature of the customer journey is now up for grabs — a rich opportunity particularly for independent agencies who have the ability to do this ...

1

SXSW 2016: A Recap On Trends And The Evolution Of Human-Computer Communications

To paraphrase Lord Tennyson, in the Spring a young man’s fancy lightly turns to thoughts of creative inspiration. Which at Godfrey means a trip to Austin, Texas, for the annual South by Southwest® (SXSW) Interactive Festival . For the past five years, we’ve attended SXSW to participate in the conversations around trends at the intersection of culture and digital. Here’s a recap of the top ...

C-Level 2016 Marketing Study: Data access

This figure combines two questions to understand what may be creating the universal gap to fulfill the number one barrier, advanced analytics: “What are the most important data sources you require to provide advanced analytics, and of those, what is your ability to access them?” Outside of marketers having more access to financial data than any other desired data source, unfortunately, there is not one ...

0

Harnessing the Power of Social Media Data to Generate Oncology Insights

Cancer patients are increasingly going online to share their experiences as well as hopes and fears for the future. Much of the content generated by patients, caregivers, and HCPs can be used to help us understand the cancer journey. As part of our Oncology Insights series, we aim to uncover the statistics, trends, and pearls unique to each type of cancer. We use the JUICE ...

Facebook is biggest new TV advertiser as adspend breaks £5 billion barrier

TV adspend has surpassed £5 billion for the first time, according to data collected by Thinkbox. The TV trade body's report showed that advertisers spent a total of £5.27 billion on spots, sponsorships and product placement on TV in 2015, a 7.4 per cent increase from 2014. It is the sixth consecutive year of growth for the sector. This has been driven in part by ...

0

How Partner Godfrey is using VR to create a jaw-dropping trade show experience

There’s no question that Virtual Reality (VR) is a white-hot technology right now. Vendors like Google, Samsung, Ricoh and Facebook are all addressing various solutions to production, publication and consumption of VR content. Godfrey recently saw an opportunity to do some work in this area ourselves by creating an amazing trade show experience for one of our clients. JLG uses a great deal of photography ...

Whither might we be bound?

What might our b2b agency look like in five years? That was the question put to me and four other b2b agency CEOs by our mutual friend Bob James, a savvy marketer at Freeman and the publisher of a well-regarded blog called Goodly (it had been The Mighty Copywriter for many years). Here's what I said in 250 words: What will we look like in ...

Big Brands See Value in Good Behavior

This year, during the Super Bowl, some brands are shifting their focus from their products to messages about the use of their products. In simpler terms, they are learning to align consumer values to that of the brand. Colgate plans to air a spot to remind its customers to turn off the tap while brushing their teeth. The brand was looking for a way to ...

0

Content Failure: Are You About to Implode?

“Life is hard. After all, it kills you.” – Katharine Hepburn Ok, we’re not talking literal life and death here. But done wrong, your content strategy could be the beginning of the end of your company. Find out how you can tackle your content conundrum — without imploding. Recently, Tom Scherer and I attended our independent agency network’s North America meeting in Chicago. Any time ...