Disruption by Social Deviant, Predictor & Old Guy

Big Picture As a part of the unparalleled level of collaboration, this year’s World Meeting in Jamaica brought partners from around the globe together to learn and network. The meeting content was disruption as inspiration from the likes of a self-proclaimed social deviant, old guy and super human predictor, among others. It was collaboration in the form of the first ever Town Hall session where ...

Dreams Are Going Global

Night Rainbow Check out the stunning video created by China-based WE Marketing Group to launch the Dream 365 TV content hub for Visit California. The work features the famous Chinese singer Sun Nan and Olympic gold medalist Johnny Moseley.   WE Marketing Group’s managing director Kenny Wong explains, “WE created the Rainbow at Night story to make the global idea of the Visit California concept ...

Consider this the inauguration ceremony!

Welcome Mr. President!   Meet the new President/CEO of Worldwide Partners, John Harris. Based in Denver, John brings a depth of experience from both the agency and client-side of the business, a track record of driving organizational growth, and a multi-discipline skill set reflective of our industry’s evolving dynamics. During John’s 15 years within the Omnicom (NYSE: OMC) system, he served three years as President ...

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MarTech’s Yin and Yang: C-level Marketers’ Survey Cites Access to Analytics as their No 1 Barrier

Jeff Winsper, founder and President at Black Ink ROI discusses findings of their recent survey that show trends of their budget preferences, challenges, and opportunities Yang: MarTech is needed to support customer-centricity. Yin: It is their weakest internal capability to pay it off. Marketers have long yearned for creating the best possible consumer experience, supported by a strong brand promise, regardless of the industry they ...

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Are B2B and B2C marketing converging? Hardly!

Are the lines between B2B and B2C blurring? Gary Slack, chairman and CEO of Slack and Company, argues this couldn't be further from the case. Barely a week goes by without someone saying the worlds of B2B and B2C marketing are converging. For this claim to be true, nothing less than the following would have to start happening: Boeing would have to start buying jet ...

Independent Ad Agency Meet Up SXSW 2016

Brian Solis spoke to our group at the SXSW Independent Agency Meet Up on Saturday, March 12. His focus was on how the structure of the customer journey is quickly unraveling and the status quo no longer applies. The very nature of the customer journey is now up for grabs — a rich opportunity particularly for independent agencies who have the ability to do this ...

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SXSW 2016: A Recap On Trends And The Evolution Of Human-Computer Communications

To paraphrase Lord Tennyson, in the Spring a young man’s fancy lightly turns to thoughts of creative inspiration. Which at Godfrey means a trip to Austin, Texas, for the annual South by Southwest® (SXSW) Interactive Festival . For the past five years, we’ve attended SXSW to participate in the conversations around trends at the intersection of culture and digital. Here’s a recap of the top ...

C-Level 2016 Marketing Study: Data access

This figure combines two questions to understand what may be creating the universal gap to fulfill the number one barrier, advanced analytics: “What are the most important data sources you require to provide advanced analytics, and of those, what is your ability to access them?” Outside of marketers having more access to financial data than any other desired data source, unfortunately, there is not one ...

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Harnessing the Power of Social Media Data to Generate Oncology Insights

Cancer patients are increasingly going online to share their experiences as well as hopes and fears for the future. Much of the content generated by patients, caregivers, and HCPs can be used to help us understand the cancer journey. As part of our Oncology Insights series, we aim to uncover the statistics, trends, and pearls unique to each type of cancer. We use the JUICE ...