What Can We Do For You Today?

That Santander Bank positioning line got answered when The Group put their client in front of 160,000 prospects. For the second year, the Worldwide Partners agency created an educational and marketing experience at the Agrishow in Brazil—one of the largest agricultural technology trade shows in the world. For Santander Bank, the concept highlighted their new visual identity in a stand that represented the branch and ...

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Independents’ Day

The time is now for more marketers and independent agencies to unite The theme of independence has rocked global headlines over the last week with the UK’s vote to leave the European Union.  Over the coming days, that same independent spirit will be lauded on the U.S. side of the pond as America prepares to celebrate her 240 years of freedom from the British Empire.  ...

Disruption by Social Deviant, Predictor & Old Guy

Big Picture As a part of the unparalleled level of collaboration, this year’s World Meeting in Jamaica brought partners from around the globe together to learn and network. The meeting content was disruption as inspiration from the likes of a self-proclaimed social deviant, old guy and super human predictor, among others. It was collaboration in the form of the first ever Town Hall session where ...

Dreams Are Going Global

Night Rainbow Check out the stunning video created by China-based WE Marketing Group to launch the Dream 365 TV content hub for Visit California. The work features the famous Chinese singer Sun Nan and Olympic gold medalist Johnny Moseley.   WE Marketing Group’s managing director Kenny Wong explains, “WE created the Rainbow at Night story to make the global idea of the Visit California concept ...

Consider this the inauguration ceremony!

Welcome Mr. President!   Meet the new President/CEO of Worldwide Partners, John Harris. Based in Denver, John brings a depth of experience from both the agency and client-side of the business, a track record of driving organizational growth, and a multi-discipline skill set reflective of our industry’s evolving dynamics. During John’s 15 years within the Omnicom (NYSE: OMC) system, he served three years as President ...

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MarTech’s Yin and Yang: C-level Marketers’ Survey Cites Access to Analytics as their No 1 Barrier

Jeff Winsper, founder and President at Black Ink ROI discusses findings of their recent survey that show trends of their budget preferences, challenges, and opportunities Yang: MarTech is needed to support customer-centricity. Yin: It is their weakest internal capability to pay it off. Marketers have long yearned for creating the best possible consumer experience, supported by a strong brand promise, regardless of the industry they ...

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Are B2B and B2C marketing converging? Hardly!

Are the lines between B2B and B2C blurring? Gary Slack, chairman and CEO of Slack and Company, argues this couldn't be further from the case. Barely a week goes by without someone saying the worlds of B2B and B2C marketing are converging. For this claim to be true, nothing less than the following would have to start happening: Boeing would have to start buying jet ...

Independent Ad Agency Meet Up SXSW 2016

Brian Solis spoke to our group at the SXSW Independent Agency Meet Up on Saturday, March 12. His focus was on how the structure of the customer journey is quickly unraveling and the status quo no longer applies. The very nature of the customer journey is now up for grabs — a rich opportunity particularly for independent agencies who have the ability to do this ...