Partner Atomic DNA Publish Manifesto For HR Professionals

Dublin and London based Employer Branding agency and WPI partner, Atomic DNA, have published a manifesto setting out 8 key principles to help guide HR professionals’ decisions so they can revolutionise HR within their organisations. Having worked with brands such as Salesforce, EY, Bank of Ireland, TTM and Tech/Life Ireland, Atomic DNA are focusing their resources and experience on helping HR professionals turn their employees ...

Worldwide Partners Inc, Global Network of Independent Agencies, Partners with TOP VIDEO TALENTS, One of the Largest Global Video Crowdsourcing Platforms Built with Userfarm

Worldwide Partners adds 150,000 filmmakers to the network’s global footprint, allowing their agencies to rapidly develop relevant, engaging video to be used throughout digital, OOH, TV and other marketing channels. DENVER, May 31th, 2018 - Worldwide Partners, Inc. (WPI), one of the largest networks of independent advertising and marketing services agencies with 65 agencies in 40 countries, has partnered with Top Video Talents, a crowdsourcing ...

Welcome New Partner T2O Media

Worldwide Partners is pleased to welcome a new partner to the network--T2O media. Founded in 2004, T2O media is a digital media agency that designs and manages marketing and communications strategies with a results-oriented approach. T2O is headquartered in Madrid, Spain, and has offices in four other cities around the world--Mexico City in Mexico, Milan and Trento in Italy, and Houston, Texas in the United ...

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WPI Global Summit Highlights the Connection Between Creativity and Data in Advertising

Right brain, left brain. Emotional, rational. Creativity, data. Culture, code. Art, science. However you choose to phrase it, there’s no denying the two halves that make up the whole of advertising. For centuries, creativity and data have been used in tandem to create experiences, drive cultural movements and sell products. Today, with technology skyrocketing toward singularity, reality skewed by augmentation and smart devices in every ...

Partner Clean’s Intern Bootcamp Helps Students Gain Real-World Agency Experience

Rigorous all-hands meetings. 48-hour turnarounds. Shifting tasks and priorities. Aggressive marketing goals. New team dynamics. The thrill of winning a pitch. These aspects of a busy global agency are things we’ve all come to know well. But it’s unfamiliar territory for most college students. Not, however, for the lucky few to attend the annual Intern Bootcamp hosted by WPI Partner Clean in North Carolina last ...

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Worldwide Partners Hosts Global Agency Summit in Miami for Independent Agencies

  Independent advertising agencies from around the globe gather to collaborate, inspire and discuss trends April 3, 2018 -- Denver, CO -- Worldwide Partners, Inc, (WPI), one of the world’s largest agency networks with more than 60 agency partners in 40 countries on five continents, is hosting a Global Summit in Miami April 15 through 17 for agency partners in their network. The quality of ...

International Women’s Day: Celebrating WPI’s Inspiring Women Around the Globe

The WPI Network is made up of so many brilliant, talented and progressive female leaders. These women are an inspiration every single day. Today, on International Women’s Day, we wanted to give a special shout-out to these impressive women around the world, and thank them for always motivating, inspiring, and supporting their agencies and the entire WPI network! Julie Clare of ...

Welcome New Partner Heart+Mind Strategies

Worldwide Partners is pleased to welcome a new partner to the network--Heart+Mind Strategies. Heart+Mind Strategies is the world’s leading values-based research consultancy. As their name suggests, they believe that compelling positioning and communications must touch both the heart and the mind of consumers. By uncovering and understanding the interconnecting dynamics of rational and emotional components, they build communications frameworks and strategies that powerfully persuade by ...

The Real Winners and Losers of the Super Bowl

Each year, 100+ million people watch the Super Bowl around the world. We know that’s not just because of what’s happening on the field. More than a quarter of viewers tune in for the commercials only, and we in the advertising industry certainly fall into this bucket. This year’s Super Bowl ads were quite different than last year. Politics and sympathy were traded for entertainment ...

Atomic Sport Publishes “The Rights Holder Manifesto”

The Dublin-Based Sports Advertising Agency Helps Rights Holders Build Partnerships with Sponsors.  Partner Agency Atomic Sport in Dublin, Ireland are fanatics when if comes to sports. Not only cheering on their favorite teams, but also helping clubs, athletes and organizations that deliver sport as a business to grow and prosper. And they believe one of the best ways to achieve this growth is through sponsorships. ...