Nominated To Win

With 27 nominations in 20 categories, the creative minds at The Union Advertising in Scotland are preparing for the 2016 Scottish Creative Awards.  The Worldwide Partners agency is especially pleased to note that 11 clients have received multiple nominations. Worldwide Cancer Research (2), Food Standards Scotland (5), VisitScotland (4), PoppyScotland (4), Caledonian Brewery (2), Children's Hearings Scotland, ScotRail, Quality Meat Scotland, Len's Self Storage, Skyscanner ...

B2B Live Streaming?

Read the latest from Slack and Company's Chief Digital Officer Rich Dettmer. In his blog post for the Chicago-based Worldwide Partners agency, Rich examines whether live streaming is the next hot channel for Digital B2B marketing. While his Slack and Company media counterpart, Terry McDermott advocates for the edited visual message in his blog post, to better reach the business audience—which he says is not ...

Burning Live Event

As a part of their participation in paradigm-shifting and inspiring events such as SXSW, Ad Week in New York, and The Cannes Lions, The Group was represented at Burning Man 2016. The Worldwide Partners agency in Brazil sent trade manager, Ana Paula Boyadjian to the 2016 Burning Man. Held in the US at Black Rock desert, Nevada. The 80,000 participants to the counterculture celebration, carry ...

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Meet Mandate

Get to know Worldwide Partners agency, Mandate Communications (S) PTE LTD in Singapore from it’s below-ground beginnings to the heights of today—forty years from the agency’s inception. We caught up with Ms. Chew Lee Ching, Mandate’s Managing Director to find out more about this powerhouse communications agency that started as an in-house advertising arm. Ms. Chew Lee Ching begins her introduction with a story, “Recently, ...

Collaboration: Ardmore & WE

In May and June 2016, working with Worldwide Partners China-based agency, WE Marketing, Ardmore Advertising, the Worldwide Partners agency located in Ireland, provided full strategic PR and media relations to support HNA Group’s corporate outreach activities in the UK (London), Ireland (Dublin) and Europe as a part of it’s FDI growth programme in these markets.  The Worldwide Partners collaboration also included design, production and event ...

Leaders & Graduates

Congratulations to Ilka Vogtmann. Chief Creative Officer, Wächter & Wächter Worldwide Partners on her graduation from the Berlin School of Creative Leadership.  Ilka received her Executive MBA form the Berlin School, as well as receiving the Michael Conrad Outstanding Thesis Award 2016. We caught up with Ilka about her participation in the program and the impact it has had on her.  “When I started the ...

Last Chance

If you missed it before, here it is: the absolutely last chance to get in on the Worldwide Partners Panel:  Winning The New Business Game at the North America Region Meeting in Portland, Oregon September 25-28, 2016. Along with a whole meeting’s schedule of sessions and speakers that will propel you forward, comes this one focused on effectively using tools for new business.  With search ...

Win New Business

According to surveys conducted by RSW/US, an outsourced agency lead generation and new business development firm, 66% of advertising agencies do not have a new business development plan. And of the 44% purported to have a plan, that plan may be as loosely defined as “keeping our eyes open” or just not letting new business sources dry up. In the words of Antoine de Saint-Exupéry, ...

Optimize YouTube

When it comes to social media marketing, more and more marketers are recognizing the role YouTube plays. “Video-based content is easier to grasp, and provides entertainment apart from product education. No wonder more and more businesses are leveraging video-based advertisements on channels such as YouTube.  74% of all internet traffic in 2017 will be video-based.  52% of marketing professionals worldwide name video as the type ...

Partner Profile: Asahi Advertising

Asahi Advertising Inc. was established in 1924, as the advertising agency for Asahi Shimbun in the Taisho era at the dawn of advertising business in Japan. The company later expanded operations to provide various publicity solutions and became a comprehensive advertising company during Japan’s economic boom. A part of Worldwide Partners since 1992, the agency is a part of the B2B and Healthcare sub networks. ...