Developed in partnership with independent creative agency SPARK, the new identity arrives as USL prepares to launch USL Premier and bring promotion and relegation to American professional soccer in 2028.

Recent wins span tourism, retail, technology, food and beverage, financial services, fitness and spirits, reflecting continued momentum across the global independent agency network.

98 attendees. 45 agencies. 26 markets. Three days in Copenhagen.

New additions strengthen the network's global reach and deepen capabilities across creative, media, healthcare, digital, experiential and integrated marketing.