Worldwide Partners (WPI), the world’s most collaborative agency network, is seeing strong new business momentum across its global community, with agencies securing major assignments from brands including Dollar Tree, South African Tourism, Purely Elizabeth, Gridspertise, SOLUM, Gin Mare and Chambord.

Spanning North America, Europe and Africa, the wins also cross a wide range of agency capabilities from creative and media to PR, social, creator marketing and integrated communications, highlighting the breadth of expertise across the Worldwide Partners network.

“These wins are a great reflection of the caliber of agencies we have across Worldwide Partners,” said John Harris, President and CEO of Worldwide Partners. “They’re competing for and winning significant assignments from ambitious brands in very different markets and categories. We’re also seeing growing demand from clients for independent agencies that can do more than execute. They want partners with the talent, capabilities and perspective to help lead their businesses forward. It’s exciting to see our agencies answering that call and building momentum across so many parts of our community.”

Tombras Named Dollar Tree’s First Creative AOR

In the U.S., Tombras has been named the first creative agency of record for Dollar Tree, as the retailer prepares to launch its first national brand campaign.

The appointment comes as Dollar Tree looks to build stronger affinity and drive more frequent visits among consumers, moving beyond the near-universal awareness the retailer has already established.

MediaMix 360 Wins South African Tourism

In South Africa, MediaMix360 has secured a major global media assignment with South African Tourism following a competitive government tender process that took nearly a year to complete.

MediaMix360 will lead global and Africa strategy, planning and media buying across 44 markets, with activity initially focused on approximately 32 countries. The work will support South African Tourism’s goal of attracting 15 million international arrivals to the country by 2030.

The assignment is also a significant collaborative win for Worldwide Partners. During the pitch process, MediaMix360 tapped WPI agencies across the U.S., Europe, APAC and Africa for local-market insights into media consumption and travel behavior, while also leveraging WPI’s access to GWI data. That combination of global data and on-the-ground market intelligence helped the team develop a robust, data-driven strategy informed by the audiences and media landscapes in each region.

With the global and Africa strategy now being finalized, MediaMix360’s implementation team will work with WPI agencies in individual markets to support local execution.

The win demonstrates the power of WPI’s collaborative model to help clients deliver multinational campaigns with the local market knowledge and cultural relevance needed to be effective in each market. By connecting expertise across the global network, WPI agencies can provide brands with broad international reach and coordination while keeping execution grounded in the audiences, cultures and communities they are designed to reach.

Giant Spoon Takes on Purely Elizabeth Media

In the U.S., Wpromote x Giant Spoon has begun its first work for Boulder-based food brand Purely Elizabeth after being named its media agency of record earlier this year.

The agency is supporting the launch of Purely Elizabeth's Protein Ancient Grain Granola, the brand's largest media investment behind a new product to date. The campaign takes aim at the protein-maxxing trend and includes media around the US Open.

The account adds to recent media momentum for Wpromote x Giant Spoon, which was also named paid media agency of record for Sweetgreen earlier this year.

Fox Agency Adds Two Global Technology Assignments

UK-based Fox Agency has expanded its technology portfolio with wins from Gridspertise and SOLUM.

Gridspertise, a global provider of intelligent grid technology, has appointed Fox Agency to support its international commercial communications. The remit spans strategy, content, creative, video and integrated campaigns, with the agency helping translate complex technology into compelling commercial stories across Gridspertise and its wider portfolio.

SOLUM has meanwhile named Fox Agency its lead European PR agency. Fox will deliver integrated communications designed to build awareness among retail and technology decision-makers as the company enters its next phase of growth across the region.

TSA Expands Brown-Forman Partnership

In the UK, TSA has expanded its relationship with Brown-Forman Corporation, adding Gin Mare and Chambord to its growing portfolio of the company's brands.

TSA will lead social and creator strategy for both brands, including always-on social, creator partnerships, content production and platform management across Gin Mare Global and Chambord UK.

The assignments build on a relationship that began in 2024, when TSA won the creator marketing and social media account for Jack Daniel's UK. The agency added el Jimador earlier this year, and the expanded remit will now see TSA working across a broader portion of Brown-Forman's premium spirits portfolio.

Keino Grupa Secures Three Wins Across Categories

In Poland, Keino Grupa has added three client assignments spanning insurance, FMCG and fitness.

The agency has begun working with Balcia Insurance on strategy, a creative concept for the Polish market and ongoing social media support under a year-long agreement that began in August.

For dairy producer SM SPOMLEK, Keino Grupa is developing strategy and a new creative platform for Lubianka, supporting the brand's transition from Lublanka to Lubianka.

The agency has also been reappointed as lead strategic and creative agency for Benefit Systems' Zdrofit, extending a relationship that began in 2022. Its remit includes strategy, creative, digital, social media, BTL and production.

Together, the three wins demonstrate Keino Grupa's ability to work across very different consumer categories and marketing challenges.

Independent Agencies Winning Across the Marketing Landscape

From Dollar Tree’s first national brand campaign to creator led social strategies for global spirits brands and communications for emerging energy technology, these wins demonstrate the breadth of work brands are entrusting to independent agencies.

They also demonstrate the strength of the Worldwide Partners model: deep local expertise, specialized capabilities and access to partners around the world when clients need them.

For clients, that means independent thinking with the ability to deliver across markets.